Social Media and Recruitment Coordinator
About The Position
This position is an entry point into digital marketing and interactive technologies, working on behalf of Marketing & Communications. It creates digital media assets to increase brand awareness, generate inbound traffic, and drive patient volume across the health system. The role manages social media monitoring and responses, updates external websites and the intranet, sets up and distributes electronic newsletters, tracks campaign analytics, and designs other interactive experiences as assigned. The coordinator manages web feedback and Contact Us inquiries, working with internal departments to coordinate responses and maintaining a database of questions and answers. The role also helps develop and implement content for internal and external websites, with attention to search engine optimization, accessibility, and quality assurance. Additional work includes producing social content, landing pages, email communications, and other digital experiences; supporting digital marketing campaigns; researching audiences, keywords, competitors, and technology trends; and analyzing campaign results.
Requirements
- Bachelor's degree in marketing, computer science, multimedia design, or a related field.
- 1 to 3 years of experience in a related position.
- Working knowledge of interactive technologies and communication tools, including professional use of social media and content management systems.
- Exceptional customer relations skills.
- Excellent organizational abilities, critical thinking, problem-solving skills, and attention to detail.
- Proficiency in Microsoft Outlook and Microsoft Office, including advanced Microsoft Word skills, intermediate to advanced Excel skills, and intermediate PowerPoint skills.
- Strong writing, presentation, and communication skills.
- Working knowledge of health-related topics.
- Comfort with regular use of the Internet and social media.
Nice To Haves
- Basic experience with Adobe Creative Cloud, HTML, social media publishing tools, and video/photo editing.
Responsibilities
- Lead responses to Web Feedback and Contact Us inquiries submitted through system websites.
- Coordinate responses to feedback inquiries with appropriate internal departments throughout each delivery network.
- Maintain a database of questions submitted and responses provided.
- Analyze feedback data quarterly to identify process improvements and opportunities to enhance web content.
- Work with Marketing, Communications, and system-wide departments to define, develop, and implement content for external and internal websites.
- Optimize website pages and content for SEO and web accessibility.
- Perform quality assurance for electronic newsletters, webpages, and other digital communications.
- Craft, schedule, and track social media posts supporting corporate campaigns and events.
- Monitor social media accounts and coordinate responses to inquiries and tagged content with appropriate internal departments.
- Produce social content, landing pages, email communications, location claiming and reputation management content, and other interactive experiences.
- Contribute to digital content and social media calendars, timelines, and presentations.
- Participate in brainstorming and implementation of digital marketing campaigns optimized for each distribution channel and delivery network.
- Analyze campaign data and create regular marketing summaries and reports.
- Gather information and conduct keyword, competitive, and technology-trend research.
- Coordinate and schedule digital marketing tasks in support of marketing campaign plans.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
