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Outside Sales Representative

Johnstone Supply, The Balsan Group•Worcester, MA
•$60,000 - $130,000

About The Position

Johnstone Supply | Balsan Group is seeking a motivated Outside Sales Representative to win new business, grow customer accounts, and help customers find suitable HVACR products and solutions. The role offers autonomy in the field, strong earning potential, and the opportunity to build a long-term career in a growing industry. The representative develops leads and customer relationships, conducts regular customer visits, presents products and services, responds to inquiries, negotiates pricing, and closes sales. The role also includes managing existing accounts, documenting sales activity and customer communications in a CRM, attending industry events, monitoring market and competitor activity, and partnering with internal teams to support growth.

Requirements

  • High school diploma or equivalent.
  • At least 2 years of sales experience.
  • Strong communication and relationship-building skills.
  • Self-motivated, results-driven mindset.
  • Comfort using CRM systems and business software.
  • Valid driver’s license.
  • Willingness to travel regularly.

Nice To Haves

  • College degree.
  • HVAC, plumbing, building supply, or industrial sales experience.
  • Direct B2B outside sales experience.
  • Knowledge of contractors, distribution, or construction markets.

Responsibilities

  • Identify and pursue new business through networking, prospecting, and cold calling.
  • Generate and qualify leads to build a sales pipeline.
  • Develop new customer relationships and expand existing accounts.
  • Conduct regular customer visits to strengthen partnerships and identify opportunities.
  • Understand customer needs and recommend appropriate products and solutions.
  • Present Johnstone products, services, and value-added offerings.
  • Respond promptly to customer inquiries and provide excellent service.
  • Negotiate pricing and close business opportunities.
  • Maintain relationships with existing customers to drive repeat business.
  • Track sales activity, customer communication, and pipeline updates in CRM.
  • Manage follow-up, quotes, and open opportunities.
  • Attend trade shows, networking events, and industry functions.
  • Stay informed about market trends, competitor activity, and customer needs.
  • Partner with operations, purchasing, and marketing teams to support growth.

Benefits

  • Competitive compensation.
  • Uncapped bonus opportunities.
  • Monthly car allowance and gas card.
  • Paid time off and holiday pay.
  • 401(k) with company match.
  • Career growth and advancement opportunities.
  • Supportive team environment with strong leadership.

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