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Sales Representative

Alliance Beverage Distributing•Battle Creek, MI

About The Position

Sales Representatives solicit orders for the products in their book from retail accounts and sell business-building ideas for those products. They apply in-store and on-premise merchandising principles to recommend product uses and manage their territory to maximize sales for suppliers, the distributor, and retail accounts. The role includes maintaining customer relationships and accounts, developing business, placing and maintaining displays, managing inventory and product quality, and meeting sales and distribution standards. Representatives also plan and monitor monthly market activity, communicate with customers and colleagues, and build their product, selling, and industry knowledge.

Requirements

  • Computer literacy.
  • A certificate from a four-year college or university program; or two to four years of related experience and/or training; or an equivalent combination of education and experience.
  • Ability to calculate figures and amounts such as discounts, profit margins, and percentages.
  • Ability to present information effectively and respond to questions from managers, customers, and the public.
  • Ability to work and make decisions effectively in a quickly changing environment.
  • Ability to solve practical problems and handle varied situations with limited standardization.
  • Ability to obtain a Michigan Liquor Control Card, hold a valid Michigan driver's license, and maintain adequate auto insurance.

Responsibilities

  • Establish and develop rapport with customers and handle complaints, delinquent payments, and similar customer matters.
  • Identify and pursue new opportunities and customers; deliver fact-based, profit-centered presentations, answer questions, provide support for proposals, and overcome objections.
  • Sell new items, brand extensions, advertising features, displays, and promotions to on- and off-premise accounts.
  • Communicate territory problems, issues, and opportunities to the Team Leader and drivers.
  • Check company email and voicemail regularly and respond appropriately.
  • Keep account shelves and back rooms orderly and organized, and maintain proper inventory levels.
  • Submit accurate, complete, and timely orders.
  • Maintain acceptable quality ratings; use dot rotation and the move policy correctly; manage damaged product and stay within the unsalable pick-up budget.
  • Maintain quality distribution according to company standards, ensuring products are properly faced and clean.
  • Plan each upcoming month, monitor and adjust activity to meet quarterly goals, and update company goals and display tracking daily.
  • Place and maintain the appropriate number, position, and size of displays; include products in the mix according to standards and use creative, current point-of-sale materials.
  • Achieve appropriate price points based on competitive and promotional conditions.
  • Promote products clearly and accurately with current point-of-sale materials and communicate the selling message to consumers.
  • Develop product knowledge, selling skills, and industry knowledge, and follow company policies and procedures.

Benefits

  • Competitive pay.
  • Three medical plan options, including a free plan for the employee and entire family with a company HSA contribution, a low-cost plan with an HSA contribution, and a low-deductible plan with an FSA option.
  • Low-cost dental plan.
  • Low-cost vision plan.
  • Other ancillary benefits.
  • 401(k) plan with company match.
  • Company-paid life insurance.
  • Company-paid accidental death and dismemberment coverage.
  • Company-paid short-term disability.
  • Paid time off.
  • Paid sick time.
  • Paid parental leave.
  • Mileage reimbursement for use of employees' personal cars.
  • Option of a company phone or reimbursement for use of a personal cell phone.
  • Opportunity for advancement, with positions filled internally to support employee career growth.
  • Employee discounts on product purchases.

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