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Director of Sales and Marketing

DRIFTWOOD HOSPITALITY MANAGEMENT•Scottsdale, AZ
•Onsite

About The Position

The Director of Sales has direct oversight of the hotel’s sales operations and is primarily responsible for maximizing profit, expanding business relationships with targeted prospects and large clients, and developing and implementing strategies, sales plans, budgets, and forecasts for business development. The role oversees group and transient sales and provides strategic direction for hotel sales generation and revenue growth. It leads and coaches the sales team, builds internal and external relationships, evaluates competitive conditions and company programs, and collaborates with Finance to keep the sales plan on budget and meet revenue and profit goals. The position develops new business and manages existing client relationships, including prospect research, lead qualification, cold calling, customer service, account growth, and identifying additional client needs. It prepares sales and business development plans, forecasts, and strategies; attends relevant industry events; interacts with client executives; and coordinates between client companies and hotel operations. The hotel operates 24 hours a day, seven days a week, so operational demands may require variations in workdays, start times, and hours worked.

Requirements

  • Bachelor’s degree in hospitality management or a related field, or comparable experience.
  • Excellent written and verbal communication skills.
  • Proven leadership and business acumen skills.
  • Well-developed negotiation, project management, and account management skills.
  • Ability to deliver successful presentations to individuals and groups at all organizational levels.
  • Ability to work independently and as a member of teams and committees.
  • Commitment to excellence and high standards.
  • Ability to work with all levels of management.
  • Strong organizational, problem-solving, and analytical skills.
  • Good judgment and ability to make timely, sound decisions.
  • Creative, flexible, and innovative team-player approach.
  • Excellent problem-resolution and consultative sales skills.
  • Ability to handle multiple projects and meet deadlines.
  • Strong interpersonal skills.
  • Versatility, flexibility, and willingness to work amid changing priorities with enthusiasm.
  • Proficiency in Microsoft Office and Delphi.
  • Proven, aggressive selling background in the hotel industry.

Responsibilities

  • Manage all aspects of the sales division and provide its strategic vision for hotel sales generation and revenue growth.
  • Lead, empower, and coach the sales team throughout the employment lifecycle.
  • Assess the competitive landscape and the effectiveness of company programs to determine optimum revenues.
  • Build and leverage internal and external relationships to increase hotel and market awareness and drive business.
  • Collaborate with Finance to ensure the sales plan meets budget, revenue expectations, and profit goals.
  • Generate new business and meet specified sales goals; maintain and grow new and existing client relationships.
  • Develop contacts with selected staffing clients and strategic partners.
  • Research, cold call, qualify and develop leads, and provide customer service.
  • Maintain regular contact with existing customers to support satisfaction and need-based marketing relationships.
  • Develop and implement sales action plans to increase revenue and acquire new accounts.
  • Identify opportunities to expand business with current clients, assess their needs, and present solutions.
  • Grow existing accounts and prospective clients to their full potential and maximize long-term revenue.
  • Attend conventions, conferences, and trade shows as needed, and prepare post-event reports and analysis.
  • Interact regularly with executives of major and prospective clients.
  • Analyze current and anticipated client needs and promote company services to meet them.
  • Manage the preparation and implementation of sales and business development plans, forecasts, and strategies.
  • Develop high-value relationships across targeted areas of client accounts.
  • Understand prospective clients’ culture, products, competitive position, finances, investment plans, organizational structure, and key decision makers.
  • Act as a liaison between client companies and operations staff.

Benefits

  • 401(k)
  • Disability insurance
  • Employee assistance program
  • Health insurance
  • Life insurance
  • Paid time off
  • Room discounts
  • Employee food and beverage discounts

Career Resources

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