Sales Director Jobs

About The Position

Requirements

• Minimum five (5) years of progressively responsible sales and marketing experience in senior living, preferably within a nonprofit entrance-fee Life Plan Community (CCRC).
• Demonstrated track record of meeting or exceeding occupancy and revenue targets.
• Proven experience managing the full sales cycle from lead generation through move-in.
• Strong experience developing marketing plans, competitive analyses, and strategic outreach programs.
• Experience building relationships with healthcare providers, hospitals, and professional referral networks.
• Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, Communications, or related field.
• Proficiency with CRM systems, Microsoft Office, and marketing analytics tools.
• Excellent interpersonal, communication, and presentation skills.

Nice To Haves

• Experience working in nonprofit senior living or entrance-fee Life Plan Communities.
• Understanding of CCRC contracts, entrance fees, and senior living reimbursement structures.
• Strategic thinking and data-driven decision-making
• Strong relationship-building and consultative sales approach
• Ability to lead teams and influence across departments
• Excellent organizational, analytical, and problem-solving skills
• Commitment to mission-driven, resident-centered service

Responsibilities

• Develop and execute quarterly and annual marketing plans designed to achieve and sustain census targets across all service lines.
• Conduct competitive market analyses, including evaluation of pricing, services, referral patterns, and regional occupancy trends, to inform strategic positioning.
• Establish and manage census goals, sales metrics, and key performance indicators (KPIs), and provide regular reporting to executive leadership.
• Identify opportunities for growth, including expansion of referral sources, service enhancements, and innovative outreach strategies.
• Lead and supervise the sales and marketing team, providing coaching, performance management, and professional development.
• Manage the full sales funnel, including lead generation, inquiry management, tours, application process, contract execution, and move-in coordination.
• Ensure timely and consistent follow-up with prospective residents, families, and referral partners to maximize conversion rates.
• Maintain accurate prospect, inquiry, and waitlist data using CRM systems, ensuring reliable tracking and forecasting of occupancy trends.
• Coordinate closely with clinical leadership, resident services, and operations to align admissions with appropriate level of care and operational readiness.
• Oversee move-in coordination to ensure a seamless transition and positive onboarding experience for new residents.
• Cultivate and maintain strong, high-trust relationships with physicians, hospital discharge planners, case managers, social workers, and other referral partners.
• Represent Hollenbeck Palms at professional networking events, healthcare conferences, and community outreach programs.
• Develop and maintain strategic partnerships with hospitals, rehabilitation facilities, and healthcare providers to increase referrals.
• Serve as an ambassador for Hollenbeck Palms, promoting its nonprofit mission, values, and Life Plan Community model.
• Oversee development and execution of marketing campaigns, advertising, digital marketing, events, and public relations initiatives.
• Ensure marketing materials, messaging, and brand positioning accurately reflect the organization’s mission and competitive advantages.
• Analyze marketing performance data and adjust strategies based on measurable outcomes and return on investment.
• Coordinate special events, seminars, open houses, and educational programs to enhance community awareness and engagement.
• Prepare and present regular census reports, pipeline analyses, and marketing performance updates to executive leadership.
• Collaborate with finance, clinical, and operations teams to align marketing efforts with financial goals and operational capacity.
• Participate in leadership meetings, strategic planning initiatives, and organizational committees as assigned.