Sales Director - Senior Living

Fox Ridge Bryant•Byrant, AR

1d•Onsite

About The Position

The Sales Director is responsible for achieving maximum occupancy and total revenue potential for Fox Ridge Bryant, an assisted living and memory care community, by attracting qualified prospects and converting them into residents. The role leads community outreach and education to generate referrals, responds to inquiries, schedules and conducts tours, and closes sales in line with sales and marketing goals. It also manages prospect pipelines, supports the move-in process, participates in community and company sales activities, and works with the Executive Director and department heads to strengthen the community’s first impressions and team-wide sales efforts. The role includes on-site and off-site events, outreach travel to referral sources, and scheduled Manager on Duty weekend coverage. The position may require work on weekends, holidays, or shifts other than the one originally hired for. Physical requirements include bending, reaching, standing for extended periods, and pushing, pulling, or lifting up to 40–50 pounds if necessary. The role may involve exposure to infectious waste and diseases and interactions with residents who may be hostile or emotionally upset due to their mental status. Calls may be monitored or recorded for quality assurance.

Requirements

Five years of sales or marketing experience with a proven track record.
Excellent customer service and public relations skills.
A keen desire to serve seniors and experience working with seniors.
Effective problem-solving skills and a creative approach to goals and problems.
Proficiency in Microsoft Office and other marketing-related software.
Ability to bend and reach.
Ability to push, pull, and lift up to 40–50 pounds if necessary.
Ability to stand for extended periods.
Ability to travel to referral sources in the market area; at least 30% of time is spent traveling, and travel may reach 75%.
May be required to work weekends and holidays as assigned, or shifts other than the one for which hired.

Nice To Haves

College degree preferred.
Previous senior living experience preferred.

Responsibilities

Achieve community occupancy and total revenue goals by attracting qualified prospects and converting them into residents.
Conduct community outreach and education activities to generate referrals.
Respond to inquiries, schedule visits, conduct tours, and close sales according to sales and marketing goals.
Meet sales activity goals, including time in selling and outreach zones, voice-to-voice calls, tours, home visits, prospect case studies, creative follow-up, and occupancy performance against budget.
Review the prospect pipeline regularly, including daily and weekly Hot Board reviews.
Participate in sales meetings, including semi-annual marketing meetings with AgeWell Solvere Living, and weekly sales calls.
Ensure the marketing team uses Sherpa for internal and external sales activities.
Provide updates on census, projected move-ins, tours, and events during Stand-Up meetings.
Give the Marketing Coordinator new resident and family contact information to support move-ins, required paperwork, unit readiness, and resident requests.
Participate in on-site and off-site events.
Work with the Executive Director to resolve community first-impression issues.
Review weekly productivity reports for accuracy.
Collaborate with department heads to emphasize each team member’s role in sales.
Provide scheduled weekend Manager on Duty coverage.
Update competitor evaluations and price surveys semi-annually.
Follow emergency procedures and safety practices.
Provide excellent customer service and public relations, and positively communicate the community’s values to residents, families, visitors, and team members.