Sales Director - Senior Living

Senior Living Communities Careers•Saint Simons Island, GA

About The Position

The Sales Director leads the community’s sales efforts and team to support the goal of 100% occupancy, maintain a strong market brand, and build a healthy pipeline of future residents. The role cultivates relationships with prospective residents and referral sources through empathetic, attentive communication, helping prospects consider retirement options and develop a plan. The position structure is salary plus commission or bonus. The Sales Director manages lead-base activities, outreach, personal visits, marketing events, and the execution of the community marketing plan. The role also oversees marketing operations and Lifestyle Advisors, uses technology to assess and improve department performance, and coordinates the move-in process with residents, families, internal teams, and outside parties. Prior senior living sales or leasing experience is preferred.

Requirements

High school graduation or GED required.
At least two years of marketing and sales experience required.
Fluent ability to read, write, speak, and understand English.
Ability to meet or exceed company attendance and punctuality standards.
Ability to use miscellaneous software and office equipment.
Ability to understand and follow directions.
Ability to work with minimal supervision.

Nice To Haves

Four-year college or university degree desired.
At least two years of experience in a similar sales position in a residential leasing environment desired.
At least two years of experience working with seniors desired.
Prior senior living sales or leasing experience preferred.

Responsibilities

Lead and direct the sales team to manage leads effectively, execute the marketing plan, and achieve occupancy goals.
Plan and coordinate marketing, media coverage, and public relations to promote the brand, educate referral sources, and drive traffic to the community.
Manage marketing operations, including recruiting, hiring, training, and holding Lifestyle Advisors accountable for performance.
Use technology to measure, assess, and continuously improve department performance.
Welcome prospective residents and families, respond to inquiries, and conduct personal visits as needed.
Follow up with prospective residents to maintain contact during their decision-making process.
Maintain timely and detailed records in the lead-base system.
Invite prospective residents and families to community events and schedule events and personal visits.
Coordinate new-resident move-ins and serve as a liaison among residents, families, team members, and third parties such as moving companies.
Coordinate with internal departments to ensure documentation, payments, and lead-base records are handled properly and promptly.
Prepare, update, and maintain sales collateral, including brochure packets and move-in guides.
Ensure model apartments are maintained and ready to show.
Attend required in-service training and education programs.
Perform other duties as assigned.