Sales Director - Senior Living

Sunscape Boca Raton•Boca Raton, FL

3d•Onsite

About The Position

The Sales Director is responsible for achieving maximum occupancy and total revenue potential for the community by attracting qualified prospects and converting them into residents. The role includes community outreach and education to generate referrals, responding to inquiries, scheduling visits, conducting tours, and closing sales in line with sales and marketing goals. The position works with the Executive Director and department heads, supports the move-in process, participates in community events and sales meetings, and provides scheduled weekend Manager on Duty coverage. The posting also describes extensive travel to referral sources in the market area, occasional work on other shifts, and possible weekend and holiday work.

Requirements

Five years of sales or marketing experience with a proven track record.
Excellent customer service and public relations skills.
Effective problem-solving skills and a creative approach to goals and problems.
Experience working with seniors and a strong desire to serve seniors.
Proficiency in Microsoft Office and other marketing-related software.
Ability to bend, reach, push, pull, and lift up to 40–50 pounds if necessary.
Ability to stand for extended periods.
Travel to referral sources in the market area; at least 30% of time is stated, with the posting noting travel may reach 75%.
May be required to work weekends and holidays as assigned, or shifts other than the one hired for.
Background, criminal, and drug tests may be required; random drug testing may occur during employment.

Nice To Haves

College degree preferred.
Previous senior living experience preferred.

Responsibilities

Attract qualified prospects and convert them into residents to achieve occupancy and revenue goals.
Conduct community outreach and education activities to create referrals.
Meet sales activity goals, including time in selling and outreach zones, calls, tours, home visits, prospect case studies, follow-up, and occupancy targets.
Respond to inquiries, schedule visits, conduct tours, and close sales.
Review the prospect pipeline daily and weekly, including the Hot Board.
Participate in sales meetings, including semi-annual marketing meetings with AgeWell Solvere Living, and weekly sales calls.
Ensure the marketing team uses Sherpa for internal and external sales activities.
Provide updates during Stand-Up meetings on census, projected move-ins, tours, and events.
Give the Marketing Coordinator new resident and family contact information to support move-ins, required paperwork, unit readiness, and resident requests.
Participate in on-site and off-site events.
Work with the Executive Director to resolve community first-impression issues.
Review weekly productivity reports for accuracy.
Work collaboratively with department heads to emphasize each team member’s role in sales.
Provide Manager on Duty weekend coverage as scheduled.
Update competitor evaluations and price surveys semi-annually.
Follow emergency procedures and safety practices.
Provide excellent customer service and public relations, and positively communicate community values to residents, families, visitors, and team members.