Director of Auction Sales

Revelation Machinery Holdings•Chicago, IL

About The Position

Revelation Auctions is seeking an experienced Director of Auction Sales to grow its industrial auction business nationwide. This senior, hands-on business development role is responsible for identifying auction opportunities, developing seller relationships, and securing engagements ranging from surplus equipment packages to full-facility liquidations. The role requires knowledge of the industrial machinery and auction market, the ability to build an independent sales pipeline, and experience guiding business owners through equipment disposition decisions. The Director will work closely with company leadership and the auction operations and marketing teams to convert qualified opportunities into successful sales. Alongside developing their own business, the person will receive company-generated full-facility leads, allocated based on demonstrated performance, follow-through, and results. Success means building a consistent pipeline, converting self-generated and company-provided leads into signed engagements, developing repeat seller relationships, and generating profitable auction business.

Requirements

  • At least 3 years of relevant experience in industrial auctions, machinery sales, asset disposition, or equipment liquidation.
  • Demonstrated success independently sourcing and closing business within the industrial equipment or auction market.
  • Strong understanding of industrial machinery, equipment values, and factors that influence auction outcomes.
  • Ability to communicate confidently with business owners, executives, and other senior decision-makers.
  • Strong negotiation, relationship-building, and follow-through skills.
  • Ability to manage complex opportunities and multiple active deals with limited oversight.
  • Experience using a CRM to manage pipeline activity and sales forecasts.
  • Willingness to travel for client meetings, facility inspections, and industry events.

Nice To Haves

  • Direct experience securing full-facility auctions or liquidation engagements.

Responsibilities

  • Proactively identify and pursue auction business through direct outreach, publicly available opportunities, market research, and industry relationships.
  • Build and maintain relationships with equipment owners, decision-makers, and strategic industry contacts to generate repeat business and referrals.
  • Manage sales opportunities from initial contact and qualification through site visits, proposals, negotiations, and signed agreements.
  • Evaluate equipment, seller objectives, timing, and site conditions, working with internal teams to assess auction suitability and commercial potential.
  • Respond promptly to company-generated leads, follow up consistently, and develop plans to advance qualified full-facility opportunities.
  • Work with leadership to recommend sale strategies and terms that address seller needs and support company profitability.
  • Provide auction operations and marketing teams with accurate information, clear seller expectations, and a thorough handoff while remaining engaged in the client relationship.
  • Keep CRM records current, communicate next steps, and provide realistic forecasts for upcoming business.
  • Attend relevant industry events, client meetings, and facility visits to expand relationships and develop opportunities.
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