Director of Sales

Experience Senior Living•Naples, FL

About The Position

The Director of Sales joins the Experience Senior Living team and is responsible for driving community sales and supporting resident transitions from home to community through thoughtful engagement. The role focuses on meeting sales standards, building relationships with prospective residents and referral sources, and overseeing community sales and marketing activities. The Director responds to inquiries, conducts tours and client home visits, maintains accurate inquiry and referral records, researches the local competitive landscape, and evaluates sales and marketing results. The role also supports move-in paperwork and reporting, participates in sales training, promotes community events, and manages the department budget. Employment is contingent on successful completion of background screening in accordance with Florida law and company policy; certain positions may require fingerprinting and Level 1 or Level 2 screening.

Requirements

Experience in a customer service-oriented setting.
Demonstrated ability to work in a team environment.
Ability to connect with and build trust with clients and their circle of influence.
Ability to understand and manage emotions arising from client situations and guide clients toward solutions.
Ability to show sincerity and empathy.
Effective verbal and written communication skills, including the ability to communicate openly, honestly, and responsibly.
Ability to read, speak, and understand English.
Ability to work nights, weekends, and holidays, as well as varied schedules that may include evenings.
Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint.
Current driver's license.

Nice To Haves

Experience in senior living, including assisted living and memory care environments.
Bachelor's degree or equivalent experience and education.
Background in sales or leasing in the health care or senior living industry.
Creative, out-of-the-box thinking.
Expertise in relationship selling and demonstrated ability to close.
Experience with motivational interviewing techniques.

Responsibilities

Meet or exceed monthly company and community sales standards.
Focus on sales-zone activities, including face-to-face interactions and client home visits, voice-to-voice communication, creative follow-up, and purposeful planning.
Respond to telephone, email, online, and in-person inquiries, remotely and in real time where possible; conduct walk-in and scheduled tours.
Maintain the community database by entering information about inquiries and referral sources and recording appropriate follow-up communications.
Develop and maintain relationships with potential referral sources and conduct ongoing field visits.
Qualify current and potential referral sources and match the community’s services to their needs to maximize referral potential.
Research and maintain current information about local competitors and new services entering the marketplace.
Create and oversee the annual community sales and marketing plan; analyze return-on-investment data and recommend strategy or service changes in response to market conditions; oversee advertising and collateral.
Track move-ins, move-outs, transfers, and referral activity, and determine appropriate follow-up actions.
Assist with move-in paperwork as necessary to support smooth resident transitions and compliance with company policies and state licensing regulations.
Provide regional management with paperwork and reports to monitor sales efforts.
Attend and participate in core sales training events and apply techniques to grow census and revenue.
Promote appropriate unique events that encourage community members and prospects to visit and tour the community.
Monitor and manage the department budget.
Connect with and help residents transition from home to community through thoughtful engagement at every level of interaction.
Perform other duties as assigned.