Account Director, Brand Sales (MRI-Simmons Team)

NielsenIQ•New York, NY

3d•Remote

About The Position

MRI-Simmons is seeking an Account Director, Brand Sales to drive new business acquisition and revenue growth within existing accounts. This hunter-farmer role owns the sales cycle from prospecting through contract execution and renewal, while building strategic relationships with enterprise clients. The Account Director partners consultatively with marketers, consumer insights teams, media organizations, analytics leaders, CRM teams, audience strategy groups, and retail media stakeholders to understand business challenges and align MRI-Simmons solutions with client objectives. The role sells a broad portfolio that includes syndicated consumer insights, custom research, data enrichment, audience development and segmentation, audience activation, retail media audience solutions, analytics, and strategic consulting. The Account Director collaborates with internal research, analytics, client success, and product teams to develop tailored solutions and integrate MRI-Simmons data into client marketing technology, data, measurement, and audience ecosystems. The position is remote within the US and requires travel up to 35% as needed.

Requirements

At least 5 years of successful experience selling syndicated research, audience data, consumer insights, marketing solutions, advertising technology, measurement solutions, data enrichment services, or custom research.
Demonstrated success in both new business acquisition and account expansion.
Proven ability to exceed quota in complex consultative sales environments.
Strong understanding of consumer insights, media, advertising, retail media, MarTech, AdTech, and data ecosystems.
Experience selling solutions involving consumer intelligence, audience targeting, customer data, activation, analytics, or measurement.
Ability to engage and influence executive-level decision-makers.

Nice To Haves

Experience selling to one or more of these sectors: CPG and consumer brands, financial services, retail and retail media networks, healthcare and pharmaceutical organizations, telecommunications, travel and hospitality, automotive, or technology and emerging digital-first brands.
Experience engaging buyer personas such as CMOs, consumer insights executives and directors, analytics leaders, audience strategy leaders, media directors, CRM and loyalty leaders, customer data platform leaders, retail media leaders, data strategy executives, or agency and media buying leaders.

Responsibilities

Develop and execute strategic territory and account plans to drive new business and expansion revenue.
Prospect and engage senior decision-makers across brand marketing, consumer insights, analytics, audience development, media, CRM, customer data, and retail media organizations.
Own the full sales cycle from prospecting through contract execution and renewal.
Expand existing accounts by identifying new departments, use cases, and stakeholders that can benefit from MRI-Simmons solutions.
Consult with clients about consumer intelligence, audience targeting, measurement, and activation approaches and identify opportunities to create value.
Generate revenue by selling syndicated consumer insights, custom and bespoke research, first-party data enrichment, audience development and segmentation, audience activation, retail media audience solutions, consumer analytics, and strategic consulting services.
Partner with research, analytics, client success, and product teams to develop tailored solutions for client business objectives.
Identify opportunities to embed MRI-Simmons data in clients' marketing technology, data, measurement, and audience ecosystems.
Build executive-level relationships and serve as a trusted advisor to client leadership teams.
Deliver presentations, business cases, and thought leadership demonstrating the strategic value of MRI-Simmons.
Negotiate annual and multi-year agreements while maximizing client retention, expansion, and lifetime value.
Maintain accurate pipeline reporting, forecasting, and account plans in Salesforce.
Meet or exceed new business, renewal, and upsell revenue targets.
Travel up to 35% as needed.

Benefits

Comprehensive healthcare plan, including medical, prescription, dental, and vision coverage.
Flexible spending accounts and a Health Savings Account, including company contributions.
Life and AD&D insurance.
401(k) retirement plan with company matching contributions.
Disability insurance.
Tuition reimbursement and education support.
Discretionary paid time off.
11 paid holidays.
Flexible working environment.
Volunteer time off.
LinkedIn Learning.
Employee Assistance Program (EAP).
Industry-leading parental leave.