Director, Brand

Tyson Foods•Springdale, AR

About The Position

The Director, Brand will establish and scale an emerging Hispanic brand for Tyson, setting its foundation and owning its strategy, pricing, trade and marketing direction, and financial performance. The role partners closely with sales and operations and builds the team needed to carry the brand forward. During the first six months, the Director will establish the brand fundamentals, put an innovation platform and pipeline in place, and build the initial team, beginning with a manager and an innovation role. As the brand grows, the Director will work with operations to scale it, coordinate work across functions and Tyson’s other brands, expand the team, support planned customer expansion, and continue improving the brand, including product quality to the case-ready standard. The Director owns P&L performance and directs corrective actions to achieve AOP targets. The role sets trade marketing and pricing strategies to drive volume and margin, oversees trade-spend effectiveness, governs MAP and consumer marketing budgets, and works with retail brand partners to protect brand integrity and strengthen in-market execution. It serves as a senior integrator across functions, aligning commercial strategy with operational feasibility and financial targets. The position is part of Tyson’s Poultry and Prepared Foods team, which values servant leadership and cross-functional collaboration. The role spans multiple sales teams and involves some ambiguity. Tyson describes the team as AI-forward and expects responsible use of approved AI tools, protection of sensitive information, adherence to company policies, critical evaluation of outputs, and professional judgment. People leaders are expected to support responsible AI adoption and accountability for AI-supported work. Travel is up to 30%. Relocation assistance is eligible.

Requirements

Bachelor’s degree, master’s degree, or a significant amount of relevant experience.
10 or more years of relevant and progressive experience.
Prior P&L ownership.
Four or more years leading teams.
Portfolio-level P&L and financial leadership expertise.
Advanced pricing strategy, trade management, and margin optimization capabilities.
Strong strategic planning and brand management skills.
Deep understanding of supply chain economics, inventory dynamics, and capital investment evaluation.
Proven people leadership and change management skills.
Ability to communicate complex strategic, financial, and operational concepts clearly to executive and board-level audiences as appropriate.
Ability to influence outcomes across the enterprise without direct operational authority.
Strong command of pricing, trade management, and portfolio analytics systems.
Ability to leverage business intelligence tools for strategic decision-making.
Willingness and ability to perform the physical requirements of the job, with or without reasonable accommodation.
Responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, validating outputs, and applying professional judgment.

Nice To Haves

MBA or advanced degree.
Prior experience with food manufacturing or CPG marketing.
Enthusiasm for AI and innovation and interest in finding new ways of working that help people and the brand grow.

Responsibilities

Establish the fundamentals of the brand and put its innovation platform and pipeline in place.
Build the initial team, starting with a manager and an innovation role, and expand the team as the brand grows.
Partner with operations to build and scale the brand, coordinating work across functions and alongside Tyson’s other brands.
Scale the brand for planned customer expansion and continue improving it, including product quality to the case-ready standard.
Own P&L performance and direct corrective actions to achieve AOP targets.
Set trade marketing and pricing strategies to deliver volume growth and margin, and oversee trade-spend effectiveness.
Govern MAP and consumer marketing budgets.
Work with retail brand partners to protect brand integrity and strengthen in-market execution.
Align commercial strategy with operational feasibility and financial targets as a senior integrator across functions.
Lead Business Managers and promote responsible, effective use of approved AI tools.