Brand Growth Director

Sensis•Glendale, CA

19h•Hybrid

About The Position

Sensis is an integrated cultural marketing agency that combines technology, data, and cultural insights to create experiences for growth audiences across media. The Brand Growth Director will help bring the agency’s vision to market and accelerate commercial business growth. This entrepreneurial marketing leader will serve as an external voice for Sensis on culture, consumer behavior, emerging audiences, and the future of marketing, while personally developing and closing new commercial business. The role involves building relationships with senior marketing decision-makers, originating and pursuing new client engagements, and leading opportunities from prospecting through presentations, proposals, negotiations, and close. The Director will also represent Sensis at industry events, develop thought leadership, and increase awareness of the agency’s capabilities and value proposition. The position works directly with senior leadership and offers a competitive base salary of $100,000–$130,000 plus a performance-based bonus opportunity. It is hybrid in specified U.S. locations or remote for U.S.-based candidates, with regular travel.

Requirements

10+ years of experience in advertising, marketing, agency growth, business development, brand strategy, or related senior roles.
Demonstrated success personally originating, pursuing, and closing significant commercial advertising or marketing agency business.
Deep understanding of Hispanic marketing, multicultural communications, cross-cultural strategy, and the evolving U.S. consumer marketplace.
Strong network of senior marketing executives, brand decision-makers, and advertising industry relationships.
Exceptional communication, public speaking, executive presentation, and relationship-building skills.
Ability to develop compelling marketing perspectives and translate them into practical business opportunities.
Strong understanding of integrated marketing, including strategy, creative, digital media, social, influencer marketing, and research.
Entrepreneurial mindset, self-motivation, business acumen, and a results-driven approach.

Nice To Haves

Senior-level experience at a recognized multicultural, cross-cultural, or integrated advertising agency.
Established industry presence through speaking engagements, published thought leadership, professional associations, or marketing conferences.
Experience leading agency pitches and winning significant brand assignments.
Established client relationships in one or more of Sensis’s priority commercial sectors.
Fluency in Spanish.

Responsibilities

Build and manage a pipeline of commercial opportunities against annual targets for new agency fee revenue.
Cultivate relationships with CMOs, senior marketing executives, brand leaders, consultants, and industry decision-makers.
Identify, originate, pursue, and close new commercial client engagements, including agency-of-record relationships, retainers, and significant project assignments.
Lead the new-business process from prospecting and relationship development through strategic presentations, proposals, negotiations, and closing.
Collaborate with agency leadership and subject-matter experts to develop compelling, results-oriented solutions for prospective clients.
Represent Sensis at advertising, marketing, multicultural, and business conferences and industry events.
Develop and communicate a point of view on cross-cultural marketing, Hispanic and multicultural consumers, changing demographics, and emerging marketing trends.
Pursue speaking engagements, panel opportunities, media interviews, and other platforms to raise Sensis’s visibility.
Create and contribute to thought-leadership articles, presentations, research-based insights, and industry commentary.
Help position Sensis as a leading independent voice in culturally intelligent, integrated marketing.
Communicate the agency’s philosophy, capabilities, and value proposition to prospective clients and industry stakeholders.
Build awareness and consideration for Sensis among senior marketers in priority industries.
Help develop agency credentials, case studies, thought leadership, and strategic marketing initiatives that support commercial growth.
Identify opportunities where Sensis’s capabilities can create competitive advantages for brands.