Director, Brand & Growth

Wpromote•New York City, NY

8d•Hybrid

About The Position

The Director, Brand & Growth is the operational backbone of the Wpromote x Giant Spoon Growth team, overseeing the Creative & Experiential new-business process from inbound opportunity management through proposal development, RFIs, RFPs, and final pitches. The role ensures pitches meet high standards for quality, consistency, and strategic storytelling, while enabling Growth Leaders to focus on client strategy and relationships. The Director maintains the agency’s institutional knowledge, including proposal content, credentials, case studies, staffing information, AI knowledge repositories, and reusable assets. Combining account and project management, editorial excellence, content operations, and cross-functional leadership, this role improves proposal quality and team efficiency. The position manages and develops a direct report and advances proposal workflows, templates, governance, and team practices. The team is based in the New York office and works in a hybrid fashion, with in-office work on Tuesdays, Wednesdays, and Thursdays. The agency seeks someone who is ready to become a Spoon: someone who gives a damn, tries anything, and enjoys working with the people around them.

Requirements

At least 6 years of experience in proposal management, new business, agency growth, marketing operations, or related functions within an integrated media or creative advertising agency.
At least 2 years of experience; the description does not specify the type of experience for this requirement.
Experience leading complex RFP/RFI responses within advertising, media, marketing, consulting, or technology organizations.
Demonstrated success supporting competitive proposal processes and cross-functional pursuit teams.
Outstanding writing, editing, proofreading, and communication skills.
Strong project management skills and ability to manage multiple high-priority deadlines simultaneously.
Exceptional organizational skills and attention to detail.
Experience building and maintaining knowledge management systems or content libraries.
Proficiency with Google Workspace, Salesforce, project management platforms, and collaborative work tools.
Ability to thrive in fast-paced, deadline-driven environments.

Nice To Haves

Editorial or technical writing background.
Experience supporting consultant-led procurement processes.
Experience with proposal automation or knowledge management platforms.
Familiarity with AI-powered content management and prompt libraries.

Responsibilities

Vet inbound opportunities and brief leadership on fit, scope, and next steps.
Own RFIs, RFPs, security questionnaires, procurement requests, and proposals from kickoff through submission.
Manage client and procurement communications, workplans, timelines, trackers, and review schedules.
Manage third-party consultant and procurement communications throughout the proposal process.
Partner with Growth Leads and Pitch Leadership to shape tailored, strategic proposal narratives.
Oversee credentials, proposals, executive summaries, capability presentations, and supporting materials with the Growth Coordinator.
Ensure materials meet editorial standards and deliver a consistent, premium WPxGS brand experience.
Coordinate contributors across Strategy, Media, Creative, Analytics, Technology, Finance, Legal, and Executive Leadership.
Track progress, risks, dependencies, and milestones; drive accountability and timely leadership reviews.
Coordinate presentation production, printed materials, leave-behinds, and meeting logistics as needed.
Own the proposal library and keep agency materials current, accurate, and accessible.
Maintain bios, leadership profiles, case studies, service descriptions, capabilities, certifications, awards, and partner and technology information.
Steward proposal knowledge in AI systems and repositories; develop reusable content with subject matter experts.
Manage and develop a direct report through coaching, mentorship, regular feedback, and workload prioritization.
Improve proposal workflows, templates, and governance to increase efficiency and quality.
Establish proposal management best practices and train team members on tools, processes, and standards.
Help onboard and train new team members on proposal tools, processes, and standards.