Director, Brand

Tyson Foods, Inc.•Springdale, AR

About The Position

The Director, Brand will establish and scale an emerging Hispanic brand for Tyson. The role owns brand strategy, pricing, trade and marketing direction, and financial performance, while partnering closely with sales and operations and building the team needed to support the brand’s growth. During the first six months, the Director will establish the brand’s fundamentals, create an innovation platform and pipeline, and build the initial team, beginning with a manager and an innovation role. The role will then partner with operations to scale the brand, coordinate work across functions and alongside Tyson’s other brands, expand the team as needed, and support planned customer expansion while continually improving the brand, including product quality to the case-ready standard. The Director owns P&L performance and directs corrective actions to achieve AOP targets; sets trade marketing and pricing strategies to deliver volume growth and margin; oversees trade-spend effectiveness; governs MAP and consumer marketing budgets; and works with retail brand partners to protect brand integrity and strengthen in-market execution. The position serves as a senior integrator across functions, aligning commercial strategy with operational feasibility and financial targets. The team values servant leadership, shared cross-functional alignment, and responsible, effective use of AI tools.

Requirements

10 or more years of relevant and progressive experience.
Prior P&L ownership experience.
Four or more years of team leadership experience.
Expertise in portfolio-level P&L and financial leadership.
Advanced pricing strategy, trade management, and margin optimization capabilities.
Strong strategic planning and brand management skills.
Deep understanding of supply chain economics, inventory dynamics, and capital investment evaluation.
Proven people leadership and change management skills.
Ability to communicate complex strategic, financial, and operational concepts clearly to executive and board-level audiences as appropriate.
Ability to influence enterprise outcomes without direct operational authority.
Strong command of pricing, trade management, and portfolio analytics systems.
Ability to use business intelligence tools to drive strategic decision-making.
Bachelor’s degree, master’s degree, or significant relevant experience.
Willingness and ability to perform the physical requirements of the job, with or without reasonable accommodation.

Nice To Haves

MBA or other advanced degree.
Prior experience with food manufacturing or CPG marketing.
Embraces AI and innovation and is eager to find new ways of working that help people and the brand grow.

Responsibilities

Establish the brand’s fundamentals and set its foundation.
Put the brand’s innovation platform and pipeline in place.
Build the initial team, starting with a manager and an innovation role, and expand the team as the brand grows.
Partner with operations to build and scale the brand and ensure work runs smoothly across functions and alongside Tyson’s other brands.
Scale the brand for planned customer expansion and continually improve it, including product quality to the case-ready standard.
Own P&L performance and direct corrective actions to achieve AOP targets.
Set trade marketing and pricing strategies to deliver volume growth and margin, and oversee trade-spend effectiveness.
Govern MAP and consumer marketing budgets.
Work with retail brand partners to protect brand integrity and strengthen in-market execution.
Align commercial strategy with operational feasibility and financial targets as a senior cross-functional integrator.
Lead Business Managers and support responsible AI adoption and accountability for AI-supported work.