Director, Brand

Tyson Foods•Springdale, AR

About The Position

The Director, Brand will establish and scale an emerging Hispanic brand for Tyson. The role owns brand strategy, pricing, trade and marketing direction, and financial performance. The Director will build the brand’s foundation, establish its innovation platform and pipeline, and develop the team, initially adding a manager and an innovation role. The position partners closely with sales and operations to support growth and planned customer expansion, improve product quality to the case-ready standard, and coordinate the brand’s work with Tyson’s other brands. The Director owns P&L performance and directs corrective actions to achieve AOP targets. The role sets trade marketing and pricing strategies to drive volume growth and margin, oversees trade-spend effectiveness, governs MAP and consumer marketing budgets, and works with retail brand partners to protect brand integrity and strengthen in-market execution. As a senior cross-functional integrator, the Director aligns commercial strategy with operational feasibility and financial targets. The position includes direct people-management responsibility for Business Managers and travel of up to 30%.

Requirements

Bachelor’s degree, master’s degree, or a significant amount of relevant experience.
10 or more years of relevant and progressive experience.
Prior P&L ownership.
At least 4 years leading teams.
Portfolio-level P&L and financial leadership expertise.
Advanced pricing strategy, trade management, and margin optimization capabilities.
Strong strategic planning and brand management skills.
Deep understanding of supply chain economics, inventory dynamics, and capital investment evaluation.
Proven people leadership and change-management skills.
Ability to communicate complex strategic, financial, and operational concepts clearly to executive- and board-level audiences as appropriate.
Ability to influence enterprise outcomes without direct operational authority.
Strong command of pricing, trade management, and portfolio analytics systems.
Ability to use business intelligence tools to drive strategic decision-making.
Ability to use approved AI tools responsibly, safeguard sensitive information, follow company policies, validate AI-generated outputs, and apply professional judgment.

Nice To Haves

MBA or another advanced degree is strongly preferred.
Prior experience with food manufacturing or CPG marketing is preferred.
Embraces AI and innovation and is eager to find new ways of working that help people and the brand grow.

Responsibilities

Establish the brand’s fundamentals and create its innovation platform and pipeline.
Build the initial team, beginning with a manager and an innovation role, and expand the team as the brand grows.
Partner with operations to build and scale the brand and coordinate work across functions and with Tyson’s other brands.
Scale the brand for planned customer expansion and continually improve it, including product quality to the case-ready standard.
Own P&L performance and direct corrective actions to achieve AOP targets.
Set trade marketing and pricing strategies to deliver volume growth and margin, and oversee trade-spend effectiveness.
Govern MAP and consumer marketing budgets.
Work with retail brand partners to protect brand integrity and strengthen in-market execution.
Align commercial strategy with operational feasibility and financial targets across functions.
Lead Business Managers and drive responsible adoption and effective use of approved AI tools within the team.
Travel up to 30%.