Director, Brand

Tyson Sales and Distribution•Springdale, AR

About The Position

The Director, Brand will establish and scale an emerging Hispanic brand for Tyson. The role owns brand strategy, pricing, trade and marketing direction, and financial performance, while partnering closely with sales and operations and building the team that will support the brand’s growth. The brand was created at the request of a major retail customer and is growing, with additional customer expansion planned. During the first six months, the Director will establish the brand’s fundamentals, put an innovation platform and pipeline in place, and build the initial team, beginning with a manager and an innovation role. As the brand grows, the Director will partner with operations to scale it, coordinate work across functions and alongside Tyson’s other brands, expand the team, support planned customer expansion, and continually improve the brand, including product quality to the case-ready standard. The Director owns P&L performance and directs corrective actions to achieve AOP targets. The role sets trade marketing and pricing strategies to drive volume growth and margin, oversees trade spend effectiveness, governs MAP and consumer marketing budgets, and works with retail brand partners to protect brand integrity and strengthen execution in market. As a senior integrator, the Director aligns commercial strategy with operational feasibility and financial targets, and influences enterprise outcomes without direct operational authority. The position includes direct people management responsibility for Business Managers and travel of up to 30%.

Requirements

10+ years of relevant and progressive experience.
Prior P&L ownership.
At least 4 years of team leadership experience.
Bachelor’s degree, master’s degree, or significant relevant experience.
Portfolio-level P&L and financial leadership expertise.
Advanced pricing strategy, trade management, and margin optimization capabilities.
Strong strategic planning and brand management skills.
Deep understanding of supply chain economics, inventory dynamics, and capital investment evaluation.
Proven people leadership and change management skills.
Ability to communicate complex strategic, financial, and operational concepts clearly to executive and board-level audiences as appropriate.
Ability to influence enterprise outcomes without direct operational authority.
Strong command of pricing, trade management, and portfolio analytics systems.
Ability to use business intelligence tools to drive strategic decision-making.
Willingness and ability to perform the physical requirements of the job, with or without reasonable accommodation.

Nice To Haves

Prior experience with food manufacturing or CPG marketing.
MBA or advanced degree.
Embraces AI and innovation and is eager to find new ways of working that help people and the brand grow.

Responsibilities

Establish the brand’s fundamentals and build its innovation platform and pipeline.
Build the initial team, beginning with a manager and an innovation role, and expand the team as the brand grows.
Partner with operations to build and scale the brand, coordinating work across functions and alongside Tyson’s other brands.
Scale the brand for planned customer expansion and continually improve it, including product quality to the case-ready standard.
Own P&L performance and direct corrective actions to achieve AOP targets.
Set trade marketing and pricing strategies that deliver volume growth and margin, and oversee trade spend effectiveness.
Govern MAP and consumer marketing budgets.
Work with retail brand partners to protect brand integrity and strengthen in-market execution.
Align commercial strategy with operational feasibility and financial targets as a senior integrator across functions.
Manage Business Managers and influence outcomes across the enterprise without direct operational authority.
Travel up to 30%.
Demonstrate responsible use of approved AI tools, including safeguarding sensitive information, following company policies, and validating AI-generated outputs; drive responsible AI adoption and accountability for AI-supported outcomes as a people leader.