Director of Sales

Aspen Ridge Lawn & Landscape•Rapid City, SD
•$90,000 - $110,000

About The Position

Aspen Ridge Lawn and Landscape is seeking a Director of Sales to lead its sales division and drive company-wide revenue growth through long-term sales strategies. The role oversees a team of landscape designers/architects, property care account managers, and garden center sales professionals, managing approximately 6–8 sales team members. The Director of Sales reports directly to the CEO, serves on the leadership team, and helps develop company strategic initiatives. The position manages sales forecasting, budgets, pipeline, pricing, margins, and sales performance. It partners with estimating and design teams on cost books, pricing structures, and margin controls, and works with operational teams to coordinate schedules and meet project timelines. The Director of Sales also supports a strong customer experience, including resolving escalated customer concerns. This is a full-time, exempt position based in Rapid City, South Dakota. The listed salary is $90,000–$110,000 per year, with incentives based on reaching sales goals and metrics.

Requirements

  • Excellent verbal and written communication skills.
  • Excellent sales and customer-service skills with proven negotiation skills.
  • Strong supervisory and leadership skills.
  • Excellent organizational skills and attention to detail.
  • Strong financial acumen regarding gross margin, job costing, and contract negotiations.
  • Proficiency with CRM software and Microsoft Office Suite, including Excel, PowerPoint, and Word.
  • Deep understanding of the landscape design-build, enhancement, and maintenance lifecycle.
  • Exceptional emotional intelligence, communication, and public-speaking skills.
  • Valid driver’s license.
  • Must be able to lift up to 15 pounds at times.

Nice To Haves

  • Bachelor’s degree in business, Business Administration, Landscape Design/Architecture, or a related field.
  • 3–5 years of management experience.
  • At least three years of sales experience.

Responsibilities

  • Drive company-wide revenue growth and execute long-term sales strategies.
  • Lead landscape designers/architects, property care account managers, and garden center sales professionals; manage approximately 6–8 sales team members.
  • Prepare accurate monthly and annual sales forecasts, manage department budgets, and review profit estimates.
  • Own the sales pipeline and oversee pricing and margins in accordance with the budget.
  • Partner with estimating and design team members to maintain cost books, pricing structures, and margin controls.
  • Manage and oversee the sales division.
  • Track individual and team KPIs, conduct coaching sessions, and manage incentive and commission structures.
  • Review and analyze sales and operational records and reports; use data to project sales, determine profitability and targets, and identify potential new markets.
  • Hire, onboard, train, and mentor property care account managers, landscape designers/architects, and garden center sales representatives.
  • Conduct new-hire and annual performance reviews.
  • Report to the CEO and foster positive relationships with company leaders.
  • Participate on the leadership team and help develop company strategic initiatives.
  • Facilitate sales meetings, huddles, and one-on-one coaching sessions with direct reports.
  • Coordinate sales staff and schedules to provide an exceptional customer experience.
  • Foster positive relationships with the operational team to help ensure timelines are met.
  • Address escalated customer concerns and determine resolutions.

Benefits

  • Incentives based on reaching sales goals and metrics.
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