Sales Director

Integrity•Scottsdale, AZ

About The Position

The Sales Director at Western Asset Protection is responsible for driving growth within an assigned territory through agent recruiting, training, and development and implementation of business plans. The role leads sales strategy and execution, monitors performance and market trends, and ensures agents have the tools, guidance, and support to grow their businesses. As the primary liaison among agents, Western Asset Protection, and carrier partners, the Sales Director delivers a professional, high-quality experience, develops strategic relationships, supports compliant sales practices, and leads assigned team members toward organizational growth objectives. The Sales Director works with leadership to establish sales and recruiting strategies and performance indicators; supports agents and agencies with business planning, technology, marketing, training, and operational matters; and builds relationships with carrier partners and community organizations. The role oversees agent recruiting and onboarding, including progress through licensing, contracting, appointments, certifications, and training. It also leads assigned sales support personnel through clear expectations, coaching, performance reviews, and development plans. The position serves as a market expert on carrier products, benefits, networks, market changes, and competitive positioning. It helps ensure brokers stay informed about product offerings, regulatory updates, and company policies and that sales practices remain ethical and compliant. Attendance at company and industry events and travel within assigned territories are required as needed. The position is located in Phoenix, Arizona.

Responsibilities

Collaborate with leadership to create annual, quarterly, and monthly territory sales strategies and recruiting plans aligned with company growth objectives.
Establish territory KPIs with sales leadership and monitor sales performance, market trends, production metrics, and opportunities for improvement.
Oversee development and implementation of business plans for agents and agencies.
Train and support agents on Integrity technology platforms and assist with community marketing, educational seminars, sales appointments, and events.
Identify new business opportunities, strategic partnerships, and community relationships to expand market presence and sales.
Ensure sales activities comply with insurance regulations, Medicare marketing requirements, carrier guidelines, and company policies.
Participate in recruiting events, seminars, and marketing campaigns; manage prospective agent relationships throughout recruitment.
Oversee agent onboarding progress, including licensing, contracting, appointments, certifications, and training; help ensure new agents have viable business plans and support.
Build and maintain agent relationships through regular engagement, coaching, recognition, meetings, business plan reviews, and operational support.
Provide timely support and solutions related to sales, contracting, licensing, certification, enrollment, and operational issues.
Serve as a strategic liaison between agents and carrier partners; build productive carrier relationships and help agents do the same.
Coordinate carrier-collaborated training and educational opportunities and leverage carrier resources, marketing, lead opportunities, sales events, co-op funds, and partnerships to drive growth.
Communicate important market and carrier updates to agents and company leadership.
Lead assigned team members, establish expectations and accountability measures, and conduct coaching sessions, performance reviews, and team meetings.
Collaborate with Human Resources and executive leadership on staffing, employee development, corrective action, and personnel matters.
Foster a collaborative, high-performance culture focused on customer service, growth, and operational excellence.
Serve as the primary market expert and liaison for carrier products, plan benefits, networks, market changes, and competitive positioning.
Ensure training meets the needs of new and experienced broker partners and maintain training quality.
Develop and implement an annual training plan with leadership and work with carrier partners to provide regular training and collaboration opportunities.
Keep brokers current on products, market changes, regulatory updates, and company policies to support ethical, compliant sales practices.
Attend required company meetings, leadership conferences, training programs, and industry events.
Travel within assigned territories as needed to support agents, carrier relationships, recruiting, and business development.
Perform additional duties and special projects as assigned.