Regional Manager Jobs

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About The Position

Based in Louisville, Kentucky, this role is the commercial lead for the Angel’s Envy Single Barrel program, leading sales initiatives throughout the United States to increase visibility, execution, and depletions. The position also works with National Accounts teams to align sales and execution for Angel’s Envy and D’USSE Cognac. The role manages communications and coordination among Brand and Field Managers, Regional Managers, field teams, Customer Service, Procurement, and Operations. It develops and executes sales programs with Bacardi USA (BUSA) and distributor partners, manages forecasting, allocations, budgets, account selection, retail visibility, and commercial programming, and provides actionable market insights to commercial and brand leadership. The role also supports customer experiences and private barrel selections at the brand home, market activations, and National Retail Sales (NRS) channel growth.

Requirements

  • Bachelor’s degree, preferably in Communications, Hospitality Management, Project Management, or Business.
  • Strong project and timeline management, including proactive planning, timeliness, flexibility, and the ability to manage multiple projects, timelines, and communications.
  • High responsiveness and strong communication skills.
  • General computer skills, including experience with Excel, Word, and PowerPoint.
  • Mental agility and critical-thinking skills, with a solution-oriented approach.
  • Professional communication skills when working with stakeholders across the business.
  • Existing relationships with hotels and Churchill Downs in the market to support advocacy visits and related meetings and activations.
  • Ability to travel 45%–50%.

Responsibilities

  • Achieve U.S. volume and fiscal sales goals for Single Barrel and D’USSE initiatives.
  • Develop, implement, and execute Single Barrel and D’USSE sales programs with BUSA and distributor partners.
  • Participate in monthly and quarterly forecast meetings with Regional Managers, BUSA, and distributor partners; ensure accurate forecasting and allocations, particularly for Single Barrel.
  • Support and manage point-of-sale needs for Single Barrel retail visibility, including the retail sampling platform, and implement year-round programming across retail, on-premise, and the brand home.
  • Coordinate with operations, warehouse, quality, processing, bottling, and shipping teams to ensure samples and bottles are completed on schedule.
  • Assess budget spending and maximize investment efficiency and return on investment.
  • Serve as the Angel’s Envy Single Barrel resource for BUSA and distributor partners and as the D’USSE point of contact for the National Accounts team.
  • Help launch the Single Barrel Evolution program for commercial sales teams.
  • Organize market blitzes and education, and conduct regular work-withs alongside BUSA and distributor personnel.
  • Support and sell direct-to-consumer initiatives outside Kentucky.
  • Manage commercial barrel allocations and account selection with BUSA and distributor partners; establish the commercial timing process, including sell-in periods, selling tools, and guardrails.
  • Review Single Barrel account orders for accuracy and completeness.
  • Collaborate with commercial and operations stakeholders to define the multi-year evolution strategy for the Single Barrel program, coordinating across commercial partners, production, processing, field marketing, and the brand home.
  • Support development of private-selection customer visits and experiences at the brand home, including tour paths, itineraries, selection processes, and playbooks for selections in the field and at the brand home.
  • Serve as liaison for brand-home visits by key Single Barrel customers and coordinate itineraries with the field team.
  • Set and monitor Single Barrel performance, identifying risks and opportunities to improve offerings across channels, customers, and consumers.
  • Prepare monthly business reviews with actionable insights for Brand Marketing, BUSA, distributor commercial teams, and Angel’s Envy leadership.
  • Track retail pricing internally and across the category.
  • Manage the field activation budget effectively and make well-considered financial decisions.
  • Collaborate with Regional Managers and Commercial Planning to share market best practices and key learnings.
  • Measure program impact and effectiveness and recommend improvements for future activations.
  • Monitor competitors and identify best practices and opportunities to improve brand execution.
  • Serve as the primary contact for the NRS team and commercial lead with the shopper team.
  • Drive growth, commercial strategy, visibility, and execution within the NRS channel.
  • Establish monthly or quarterly cadence with NRS stakeholders.
  • Develop, implement, and monitor the NRS budget, including forecasting and analysis.
  • Support Regional Managers and BUSA teams with chain forecasts and actionable insights.
  • Occasionally support remote barrel selections and tastings in key markets outside Kentucky.
  • Use existing Hotel and Churchill Downs relationships in the market to support advocacy visits and other meetings and activations.

Benefits

  • Competitive pay package.
  • Competitive holiday and paid time off, plus additional days such as a volunteer day.
  • Retirement or pension plan.
  • Medical, critical illness, and life insurance.
  • Employee assistance programs.
  • Family-friendly and inclusive leave policies.
  • Performance-linked incentive programs.

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