Product Marketing Manager Jobs

About The Position

Requirements

• 3+ years of product marketing experience with 5+ years of marketing experience
• Bachelor’s Degree in Business/Marketing, MBA preferred
• B2B, B2C and/or e-Commerce experience highly desired
• Proficient in all Microsoft Office tools and Salesforce/CRM
• Proven track record of developing effective marketing strategies and on-point messaging and positioning.
• Keen focus on customer-centric and data-driven approach to problem solving
• Excellent people skills with ability to interact at all levels of the organization, including colleagues, cross-functional peers, executives, customers, and third parties
• High levels of curiosity and desire to learn more
• Interest in manufacturing technologies, product design/development, and/or other similar engineering disciplines
• Must be a U.S. Citizen, lawful permanent resident (green card holder) or foreign national granted refugee or asylee status. Individuals with temporary visas (e.g. E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible for hire in this role.

Responsibilities

• Partner closely with product management and marketing leadership to define and execute go-to-market strategies for assigned Protolabs services, including target audience identification, competitive analysis, customer acquisition and retention strategies, and growth objectives.
• Serve as a core member of the service line growth team, acting as the primary marketing lead for key growth initiatives.
• Act as the primary liaison between product management and marketing communications to ensure alignment during product launches and go-to-market planning.
• Own service-level messaging and value proposition development, clearly differentiating Protolabs’ capabilities and reinforcing market leadership.
• Track and evaluate competitor positioning and marketing strategies across digital (paid, organic, social) and traditional channels (tradeshows, events, PR) to inform competitive differentiation.
• Develop deep expertise in customer personas, use cases, and buying motivations; share insights across marketing teams to guide messaging, positioning, and content strategy.
• Ensure all marketing communications clearly articulate relevant value propositions tailored to defined audiences and personas.
• Collaborate cross-functionally with marketing and product teams to design and execute integrated campaigns that build awareness, generate demand, and drive revenue growth.
• Leverage data and analytics to assess service line performance, highlight trends, and identify actionable growth opportunities.
• Partner with sales and marketing teams to develop effective sales enablement tools, content, and resources that support revenue attainment.
• Map and document the end-to-end customer and buyer journey, identifying key decision points, information sources, and engagement drivers.
• Drive alignment across sales, product management, and cross-functional stakeholders to achieve upper-funnel performance metrics, including leads, uploads, and quote generation.
• Participate in cross-functional demand planning to support forecast accuracy and revenue targets.
• Perform additional related responsibilities as required.

Benefits

• Competitive salary and annual bonus opportunity
• Health Insurance: Traditional OR High Deductible plan
• Flexible Spending Accounts
• Health Savings Account (including employer contributions)
• Dental and Vision
• Basic and Supplemental Life Insurance
• Short-Term and Long-Term Disability
• Paid caregiver leave
• At least 3 weeks of PTO + Wellness Hours + Holiday Pay + Volunteer Hours
• 401k with company match and immediate vest
• Employee Stock Purchase Program at a 15% discounted rate
• Matching grants through Protolabs foundation