Senior Manager, Product Marketing

Bilt•New York, NY

21h•$100,000 - $140,000

About The Position

The Senior Manager of Product Marketing for Enterprise and Retail Partnerships will own how Bilt is presented to its largest partners, including big-box retailers and sports organizations. This role shapes narrative, positioning, and go-to-market strategy for enterprise and retail partnership programs, ensuring partner launches are clear, compelling, and designed to deliver results for both partners and Bilt. The role develops messaging and customer journeys across touchpoints, translating complex partnership offerings into intuitive experiences that educate members, drive adoption, and support long-term engagement. It requires understanding each partner’s brand, customers, and goals and tailoring how Bilt’s products and benefits are presented. The position also builds scalable launch frameworks and uses performance insights to improve product marketing strategy and partner playbooks.

Requirements

At least 4 years of marketing experience; product marketing, partner marketing, or B2B marketing experience is ideal.
Experience at a fintech, loyalty, retail, or adjacent-category company.
Ability to understand complex products, customer needs, brand voice, and marketing channel mechanics across different industries.
Copywriting, presentation-deck and asset creation experience, with an eye for design.
Cross-functional coordination and strong interpersonal skills, including comfort working with external partner teams.
Organized and detail-oriented, with the ability to manage multiple launches simultaneously.
Ability to work quickly and efficiently in high-pressure situations.
Self-starter able to thrive in a fast-paced environment.

Nice To Haves

Experience marketing through partnerships, co-marketing, or B2B2C programs is a strong plus.

Responsibilities

Manage go-to-market strategy for new enterprise and retail partner launches, including messaging, customer journey strategy, and asset creation.
Own timelines and core go-to-market milestones to support smooth, on-time launches across multiple partners.
Develop partner-specific positioning and messaging for different verticals, including big-box retail, sports, and entertainment.
Maintain impactful, relevant, and consistent messaging for existing partnerships across always-on customer channels, updating it as products and programs evolve.
Create and maintain sales enablement, training, and informational materials, including pitch decks, one-pagers, and launch guides, for partners and the internal Enterprise team.
Collaborate cross-functionally with Enterprise, Product, Brand, Lifecycle, Design, and Partnerships teams to bring Bilt’s products and benefits to life across its site, app, lifecycle and brand channels, media opportunities, and in-person experiences.
Collaborate with partner-company marketing teams to co-create and launch joint initiatives with their approval.
Analyze campaign, partner, and product performance and use the results to refine product marketing strategy and partner playbooks.
Build repeatable launch frameworks and best practices as the enterprise and retail partnership business scales.