Product Marketing Manager

Raylu AI•New York City, NY

10d•Onsite

About The Position

Raylu is an AI origination engine for private markets, built for growth equity and private equity funds. The Product Marketing Manager turns Raylu’s product capabilities into launches, messaging, and sales tools that help win deals with investors. Working closely with Product, Engineering, Sales, and Growth, this high-ownership role connects the roadmap with the market and owns launches from early planning through post-launch analysis. The role also shapes positioning, supports competitive sales conversations, and contributes to the product marketing playbook as the company scales. During the first 30 days, the hire will learn the product, join sales calls, speak with customers, and map the competitive landscape. By days 31–60, they will deliver messaging by segment and persona, initial battle cards, and an updated sales deck. By days 61–90, they will run a major launch end to end and publish at least two customer case studies.

Requirements

At least 5 years of product marketing experience, ideally at a B2B SaaS company.
Track record of owning launches for technical products.
Finance domain knowledge, including how PE, growth, and VC funds source and evaluate deals and the language they use.
Working understanding of LLMs and AI systems sufficient to explain the product and its credibility.
Ability to translate complex capabilities into clear value propositions for partners, deal teams, and analysts.
Experience building demos and narratives that support competitive sales.
Experience working closely with Product, Engineering, and Sales to shape roadmap-informed messaging.
Clear, compelling writing and good editorial judgment.
High agency, strong organization, and comfort with ambiguity.

Nice To Haves

Experience marketing to private equity, venture capital, investment banking, or other financial buyers.
Experience launching an AI or data product into a competitive market.
Background in investing, banking, or consulting before moving into marketing.
Experience with pricing and packaging or win/loss analysis.
Comfort building demos or prototypes with AI and no-code tools.

Responsibilities

Own feature and product launches from roadmap planning through post-launch analysis, and maintain the launch calendar.
Develop messaging frameworks and value propositions for buyers and personas across private equity, growth equity, and venture capital.
Create demo narratives, decks, one-pagers, and other sales enablement materials for competitive and technical conversations.
Monitor AI-for-finance and deal-sourcing competitors and turn findings into positioning improvements and roadmap input.
Interview customers and lost deals, and share customer insights with Product, Sales, and Marketing.
Develop case studies, ROI stories, and customer quotes demonstrating outcomes such as pipeline lift and more founder meetings.
Provide the Growth team with messaging, landing pages, and assets for SEO, paid social, and campaigns.
Use AI workflows for competitive research, content, and sales enablement.