Product Marketing Manager

Urban Ridge Supplies•New York, NY

8d•Onsite

About The Position

As a Product Marketing Manager at VTS, you will shape how the commercial real estate industry understands its platform and products. You will own go-to-market for the property management product while also leading platform-level work that strengthens the GTM organization, including competitive intelligence, customer insights, demos, and persona and segment strategy. You will collaborate with product, sales, customer success, and design, bringing market and customer insights to influence product development and creating stories and tools that resonate with customers. This is a hands-on role with ownership and an opportunity to build and define product marketing processes as VTS grows. The role is based in New York, NY and requires working from the office four days a week. Compensation is a base salary of $120,000–$140,000, with a commission structure that brings on-target earnings to an amount not specified in the posting. VTS describes itself as an AI-driven technology platform for commercial real estate. Its platform includes VTS Lease, VTS Market, VTS Activate, and VTS Data. VTS has offices in New York City, London, Toronto, and Chicago.

Requirements

At least 3 years of hands-on B2B product marketing experience.
Track record of successful product launches, sales enablement, and product adoption.
Expertise in positioning and messaging, and translating them into sales-facing and customer-facing assets.
High agency and comfort with ambiguity, including building an initial version quickly, testing, making tradeoffs, and iterating.
Strong operational instincts, with the ability to think in systems and repeatable frameworks and create structure where none exists.
Ability to influence at every level and present confidently to executives, sales teams, and customers.
Ability to distill complex technical concepts into clear, compelling narratives.
Experience developing customer content programs, such as case studies, testimonials, and advocacy.
AI-native working style, using AI tools regularly for research, analysis, drafting, and operations, with a point of view on effective use.
Ability to work from the New York City office four days per week.

Nice To Haves

Experience with product-led growth motions.
Brand development experience.
Strong design instincts and taste, with the ability to communicate effectively with designers and recognize quality design.
Background in commercial real estate, proptech, or vertical SaaS.

Responsibilities

Own product launches end to end, partnering with Product from early roadmap conversations through release; run launch meetings, determine release readiness, maintain the launch calendar, and coordinate with Growth after launch.
Develop clear, differentiated positioning and messaging across products, personas, and segments, informed by current market and competitive intelligence.
Enable the go-to-market team by building sales artifacts, presentations, and demos, and delivering training to support selling and product adoption.
Lead competitive and customer intelligence by monitoring the commercial real estate technology and AI landscape and mining sources such as Gong calls and customer conversations for insights that inform positioning and product strategy.
Develop customer-facing collateral, case studies, and customer stories in partnership with Content and Design.
Define and refine customer personas and segmentation, and help teams across the company apply them.
Collaborate with product, sales, customer success, design, and growth teams to support cohesive execution.
Help build and define the processes used by product marketing as VTS grows.