Product Marketing Manager

OnPoint Credit Union•Portland, OR

About The Position

The Product Marketing Manager is the primary marketing partner to OnPoint’s lending, deposit, and ancillary product owners, responsible for driving measurable, profitable growth across the product portfolio. The role translates business objectives into go-to-market strategy, including target audiences, positioning, messaging direction, and success metrics, and connects business-line stakeholders with the marketing team. The manager owns and continuously improves Marketing’s Business Partner Model by establishing the frameworks, standards, tools, and operating rhythms that support a consistent stakeholder experience and translate business priorities into actionable marketing direction. The role also directly owns assigned stakeholder relationships and leads OnPoint’s Stakeholder & Product Marketing Work Group. Under the direction of the Director, Creative & Brand Services, the role combines product strategy, storytelling, performance marketing, and analytics. It uses member insight and data from core systems, CRM platforms, digital analytics tools, and business intelligence dashboards to guide decisions and drive product growth, portfolio penetration, member acquisition, cross-sell performance, and campaign ROI. The manager communicates recommendations and insights to executives and collaborates hands-on with creative, digital, analytics, campaign, and other cross-functional teams.

Requirements

Bachelor’s degree in Marketing, Business, Finance, Analytics, or a related field, or equivalent experience.
Five years of experience in product marketing, performance marketing, business partnership, or related roles.
Experience developing go-to-market strategies, marketing plans, and product positioning.
Experience building and managing cross-functional stakeholder relationships and translating business needs into marketing direction.
Experience using data and performance insights to inform marketing decisions.
Experience working with CRM and marketing automation platforms.
Familiarity with financial services, compliance considerations, or another regulated industry.
Strong strategic thinking and ability to connect marketing efforts to measurable business outcomes.
Deep understanding of product marketing, segmentation, positioning, and go-to-market strategy.
Ability to translate data and insights into actionable strategies and executive-ready recommendations.
Demonstrated ability to design, operationalize, and continuously improve cross-functional business partner or stakeholder engagement models.
Excellent written and verbal communication and storytelling skills, including the ability to simplify complex ideas for different audiences.
Strong stakeholder management and ability to influence and align cross-functional partners in a matrixed environment.
Comfort working in a performance-driven environment with a high-ownership mentality.
Ability to navigate ambiguity, prioritize effectively, and balance short-term execution with long-term strategy.
Proficiency coordinating brand and product messaging within a highly regulated industry.

Nice To Haves

Experience in financial services, credit unions, or regulated industries.
Experience establishing or leading a business partner or stakeholder engagement model.
Familiarity with BI tools, attribution, performance measurement frameworks, and product analytics.
Experience with core banking systems and member-level or portfolio performance data.
MBA or advanced product marketing, strategy, or analytics certification.
Proven experience presenting to senior leadership and aligning cross-functional stakeholders.

Responsibilities

Serve as the primary marketing contact for assigned business lines and partner with product owners to understand goals, priorities, portfolio performance, and growth opportunities.
Own and continuously improve Marketing’s Business Partner Model, including its frameworks, standards, tools, and operating rhythms.
Guide marketing team members who own stakeholder relationships to support consistent communication and service standards.
Maintain a holistic view of stakeholder priorities to identify cross-functional opportunities, redundancies, dependencies, and enterprise-level marketing needs.
Develop stakeholder engagement processes that improve visibility, alignment, prioritization, and communication between marketing and business partners.
Translate business needs into structured marketing briefs defining objectives, audiences, value propositions, messaging, and success metrics.
Oversee and deliver cross-functional marketing projects on time and on budget, reporting status and results to business-line stakeholders.
Develop annual and quarterly product marketing plans based on member segmentation and portfolio performance insights.
Define product positioning, value propositions, and messaging direction for members and prospects.
Lead end-to-end go-to-market strategy for assigned product launches and key initiatives, from concept through launch and post-launch optimization, aligned with brand standards and organizational goals.
Represent the member’s voice through storytelling that connects product benefits to audience needs.
Identify growth opportunities using core system data, performance insights, and digital behavioral analytics, and define measurable growth hypotheses for testing and optimization.
Partner with the Senior Performance Marketing Analyst to define business questions, KPIs, measurement needs, and analytical priorities.
Use performance analysis and member insights to recommend improvements to product marketing, audience strategy, positioning, and go-to-market plans.
Define segmentation needs and apply audience insights to product marketing plans, briefs, and recommendations.
Conduct win/loss, competitive, and market analysis to understand member pain points, decision-making, and churn, and share insights with OnPoint teams.
Partner with marketing, creative leads, and agency partners on multichannel campaigns, including email, digital, branch, paid media, and direct mail.
Collaborate with the Lead Marketing Strategist to align campaign plans with audience strategy, and with the Manager, Marketing Programs to clarify initiatives before prioritization.
Ensure product messaging is consistent, compliant, and compelling across channels, incorporating brand, legal, and regulatory checkpoints.
Present data-backed recommendations, performance results, and insights to marketing leadership, business stakeholders, and executive leadership.
Partner with the Senior Performance Marketing Analyst to develop monthly and quarterly product performance narratives and executive-ready reporting that connect marketing activity to product and business outcomes.
Maintain cross-functional relationships across marketing, product, digital, operations, and retail teams.
Perform additional projects, responsibilities, or duties as assigned.