Product Marketing Manager

Leadership Connect•Washington, DC

8d•$140,000 - $160,000

About The Position

The Product Marketing Manager owns go-to-market strategy and execution for Leadership Connect's solutions, including sharpening messaging, packaging, and market delivery. Reporting to the VP of Marketing, the role leads cross-functional efforts across Product, Engineering, Marketing, Sales, and Customer Success, and works directly with product managers and team leads to improve the offering using data-driven processes grounded in market feedback. The role relies on collaboration and ownership to connect teams across the company.

Requirements

5+ years of product marketing experience at a B2B SaaS company.
Experience building and executing go-to-market plans for software products.
Strong written, verbal, and presentation skills.
Strong analytical skills and a data-driven mindset.
Ability to influence and align colleagues across cross-functional teams in a highly matrixed environment.
A collaborative, ownership-driven approach.

Nice To Haves

Experience marketing to government workers.

Responsibilities

Own the go-to-market roadmap, strategy, and execution for product launches.
Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency.
Gather market insights through research and customer interviews to understand purchasing drivers, sentiment, and reactions to messaging.
Partner with Product Managers to sharpen offerings based on the competitive landscape and customer feedback.
Create sales and marketing collateral, as well as internal and external communications, to drive adoption and conversion.
Build training materials and lead sales enablement for key launches.
Produce data-driven market stories, case studies, and product guides, and support webinars that advance business objectives.