Associate Product Manager, HCP & Partner Marketing

CooperCompanies•Trumbull, CT

8d•Hybrid

About The Position

The Associate Product Manager, HCP & Partner Marketing supports the Stem Product Marketing organization by executing healthcare professional (HCP), field sales, and partner marketing initiatives across the Stem Cell portfolio. The role aims to increase awareness, engagement, enrollment growth, and commercial success, and reports to the Senior Product Manager, HCP & Partner Marketing. This position collaborates with Sales, Marketing, Medical Education, Digital Marketing, Operations, Regulatory, and external partners to develop, implement, measure, and optimize programs that advance business objectives and address customer needs. It supports field marketing campaigns and sales enablement, conferences and events, educational initiatives, partnership programs, marketing materials, and customer-facing campaigns. The role also contributes to annual planning, product launches, analytics and reporting, customer and market insights, and initiatives to improve the field sales experience and grow the Cord Blood Banking Category. The position involves a hybrid work environment shifting to remote, with prolonged sitting in front of a computer. Travel may be required up to 25% of the time. For U.S. locations requiring compensation disclosure, the starting base pay is $70,000–$85,000; actual base pay may vary and the position may be eligible for other compensation and benefits.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Life Sciences, Healthcare Administration, or a related field, or an equivalent combination of education and experience.
2–4+ years of experience in product marketing, marketing, sales support, commercial operations, field support, project management, or related commercial healthcare roles.
Strong project management and organizational skills, including the ability to manage multiple priorities.
Excellent communication and interpersonal skills.
Ability to collaborate effectively in a matrixed organization.
Analytical mindset and ability to interpret data and provide actionable recommendations.
Ability to meet multiple deadlines while maintaining attention to detail.
Comfort working in a dynamic and evolving business environment.
Strong problem-solving skills and intellectual curiosity.
Proficiency with Microsoft Office applications and marketing analytics tools.
Customer-centric approach focused on delivering value to healthcare providers and field sales teams.
Ability to work effectively with internal and external stakeholders.
Experience with Life Science products and associated strategy across most or all relevant Women’s Health call points, such as hospitals and OB/GYN clinics.
Innovative thinking and demonstrated intellectual curiosity.
Ability to work with and lead executives and external stakeholders.
Ability to understand product P&Ls and a basic understanding of modeling to build and achieve revenue projections.

Nice To Haves

Experience supporting healthcare provider, medical device, life sciences, biotechnology, pharmaceutical, or healthcare marketing initiatives.
Experience working with field sales teams, customers, or healthcare professionals.
Experience coordinating events, campaigns, programs, or cross-functional projects.
Women's Health, Stem Cell, Biologics, or Life Sciences experience.
MBA or advanced degree.

Responsibilities

Support development and execution of HCP and field marketing strategies to drive customer engagement and enrollment growth.
Partner with Sales leadership and field representatives on marketing campaigns, sales enablement, events, and customer-facing programs.
Plan, execute, measure, and optimize conferences, tradeshows, webinars, partnership programs, and educational initiatives.
Develop and maintain reporting and analytics to evaluate campaign performance and provide actionable business insights.
Collaborate with Sales, Marketing, Medical Education, and Operations teams to promote alignment and effective execution.
Develop, test, implement, and optimize marketing materials, campaigns, sales tools, and messaging for HCPs and field sales teams.
Coordinate field marketing initiatives, including large group practices, HCP outreach programs, and local marketing opportunities.
Support planning and logistics for conferences, tradeshows, webinars, consumer events, and educational programs.
Assist with promotional inventory, marketing collateral, ordering systems, and distribution processes.
Partner with internal stakeholders and vendors to deliver marketing projects on time and within budget.
Support training initiatives by helping develop materials and resources for field sales representatives.
Track campaign performance, maintain KPI reporting, and provide monthly performance analysis and recommendations.
Support partnership marketing initiatives with healthcare organizations, educators, and strategic partners.
Identify customer insights and market opportunities to improve marketing effectiveness and business performance.
Lead strategy and coordination of direct-to-consumer events led by Field Sales.
Help manage global stem cell brands Childbirth Education strategy and execution.
Support Sales Teams with strategic vision, tools, and marketing campaigns.
Support development and execution of annual HCP and field marketing plans.
Conduct market, competitive, and customer analyses to identify trends and opportunities.
Assist with product launch planning and execution across field and HCP channels.
Build relationships with stakeholders and support engagement with strategic partners and key opinion leaders.
Contribute to roadmap planning, campaign development, and future business growth initiatives.
Collaborate across Sales, Supply Chain, Regulatory, Medical Affairs, Professional Education, and other corporate functions to support program implementation.
Support initiatives to improve the field sales experience and marketing effectiveness.
Use data and analytics to understand customer behavior and inform business decisions.