Senior Product Marketing Manager, Downstream HAI Therapy

Mj3 Partners, Inc.•Maple Grove, MN

1d•$102,100 - $194,000•Hybrid

About The Position

The Senior Product Marketing Manager, Downstream HAI Therapy develops strategies and executes omnichannel campaigns and programs to establish Hepatic Artery Infusion (HAI) Therapy as an integral capability within liver cancer programs. The role focuses on increasing physician awareness, expanding appropriate therapy utilization within existing HAI centers, and accelerating adoption across multidisciplinary care teams. The manager works with Sales, Medical Affairs, Clinical, Medical Education, Health Economics, Regulatory, Legal, and cross-functional marketing partners to identify adoption barriers, translate customer insights into action, and deliver measurable business impact. This is a commercially minded, creative, metrics-driven downstream marketing role focused on influencing HCP behavior in complex clinical environments. The successful candidate develops compelling HCP campaigns, activates field teams, engages physician audiences, and supports programs that help existing centers increase appropriate utilization across indications. The role calls for new ideas, testing approaches, data-based optimization, and practical proficiency with AI-enabled tools. The position follows a hybrid work model, with at least three days per week onsite at the Arbor Lakes, Minnesota office. Travel is approximately 30%. Sponsorship and relocation assistance are not available. The anticipated salary range is $102,100 to $194,000; compensation varies based on location, experience, education, and other relevant factors.

Requirements

Bachelor’s degree required; preferably in marketing, business, computer science, pharmacy, mechanical engineering, biomedical engineering, or a related field.
7–10 years of marketing experience in the medical device or pharmaceutical industry.
Proven track record developing and executing customer-facing programs that drive awareness, adoption, and business growth.
Experience developing downstream marketing strategies for complex, highly clinical therapies or technologies.
Demonstrated ability to create HCP-facing campaigns, programs, tools, and messaging that influence physician awareness, engagement, and adoption.
Strong understanding of how to engage multidisciplinary healthcare audiences, including physicians, APPs, nurses, pharmacists, administrators, and other patient-care stakeholders.
Ability to translate customer insights, field feedback, market research, and business analytics into actionable commercial strategies.
Strong analytical, metrics-driven mindset, including experience setting KPIs, tracking performance, and optimizing programs based on results.
AI fluency and practical proficiency using AI-enabled tools to improve productivity, insight generation, campaign development, content creation, and performance analysis.
Strong project leadership skills, including the ability to manage multiple priorities, stakeholders, timelines, and deliverables in a matrixed environment.
Ability to travel approximately 30% of the time.

Nice To Haves

Experience in oncology, surgical oncology, medical oncology, interventional oncology, liver-directed therapy, infusion therapy, or another highly clinical specialty.
Combination of pharmaceutical and medical device marketing experience.
Master’s degree or MBA.
Demonstrated success developing programs that increase physician awareness, referral activity, therapy utilization, or adoption within existing accounts.
Experience marketing medical technologies to multidisciplinary HCP audiences and influencing behavior across complex care teams.
Demonstrated creativity developing HCP campaigns, field activation programs, peer-to-peer education, digital campaigns, congress strategies, or omnichannel engagement.
Experience using data, KPIs, and campaign metrics to evaluate business impact and refine commercial execution.
Demonstrated success collaborating cross-functionally and driving change within a matrix team structure.
Demonstrated success managing complex projects on highly technical or highly clinical product lines.
Ability to collaborate and work with others in a dynamic environment dependent on strong customer and cross-functional relationships.
Excellent communication and interpersonal skills.

Responsibilities

Develop and execute downstream marketing strategies that increase HAI Therapy awareness, understanding, and adoption among key HCP audiences.
Drive physician awareness programs and multichannel campaigns for medical oncologists, surgical oncologists, and other HCPs treating patients with liver-dominant metastatic colorectal cancer and cholangiocarcinoma.
Build marketing programs that help existing HAI centers expand appropriate therapy use across relevant indications and patient populations.
Develop strategies and tools to increase adoption across multidisciplinary teams, including physicians, APPs, nurses, pharmacists, nuclear medicine, interventional radiology, administrators, and other stakeholders involved in HAI patient care.
Identify practical adoption barriers at existing centers, including referral patterns, patient identification, multidisciplinary coordination, therapy confidence, workflow gaps, and education needs.
Create impactful, compliant HCP campaigns that translate clinical evidence, patient selection concepts, and therapy value into clear messaging.
Collaborate with Marketing Activation, Digital teams, and creative agencies to develop campaign assets and sales tools.
Partner with Sales on account-level and regional growth strategies that support increased utilization, broader physician engagement, and stronger center activation.
Develop programs that help HAI champions educate and influence peers within tumor boards, referral networks, and multidisciplinary care settings.
Use customer insights, field input, market research, advisory boards, and campaign analytics to identify growth opportunities and refine commercial strategy.
Establish measurable KPIs for initiatives, including awareness, engagement, referral activity, account penetration, program participation, digital engagement, sales enablement effectiveness, and therapy utilization indicators.
Track performance against KPIs and use data to optimize campaigns, tools, messaging, and resource allocation.
Partner with Medical Education and Medical Affairs on programs that build HCP clinical confidence while maintaining appropriate functional boundaries and compliance requirements.
Support launch and adoption activities for tools that may improve therapy understanding, clinical workflow, or onboarding, including dosing calculator-related commercial readiness where appropriate.
Monitor competitive activity, treatment trends, customer behavior, and market dynamics to inform commercial priorities and messaging.
Develop practical ideas for reaching HCP audiences and improving adoption, including campaign concepts, field activation models, customer journeys, and digital engagement approaches.
Leverage AI-enabled tools to optimize workflows and productivity.
Partner with Regulatory, Legal, Medical, and Compliance teams to ensure programs and materials meet applicable standards.
Execute with urgency, independence, and accountability, engaging cross-functional partners through clear communication and alignment.