Marketing Manager, Downstream Integration

Stryker • Flower Mound, TX

20h • Hybrid

About The Position

Stryker’s Endoscopy division is seeking a strategic leader to support its OR Integration portfolio. This role leads a high-performing team at the intersection of marketing and sales strategy, driving product launches and commercial success for a complex technical product line. The position supports the future of surgical workflows through product and portfolio strategy, commercial readiness, sales enablement, and cross-functional go-to-market execution.

The position is based in Flower Mound, Texas, and is hybrid or onsite. It requires onsite work at least 2–3 days per week, with occasional flexibility to work from home, and 30% travel.

Requirements

• Bachelor’s degree.
• At least 8 years of professional work experience.
• Experience in medical device or MedTech sales, product marketing, downstream marketing, commercialization, or a related commercial function.
• Experience supporting commercialization plans, product launches, downstream marketing initiatives, or go-to-market activities for products or solutions.
• Experience partnering with sales teams and customer-facing commercial stakeholders to support business and customer needs.
• Experience engaging directly with customers to understand needs, communicate product value, and support commercial objectives.
• Experience developing or delivering product positioning, messaging, presentations, or customer-facing communications.
• Experience working cross-functionally to support product or solution commercialization and/or marketing.

Nice To Haves

• MedTech sales experience, including direct experience selling capital equipment, medical devices, technology, or other complex healthcare solutions.
• At least 5 years of MedTech marketing experience, particularly in downstream or product marketing.
• Experience marketing or selling complex technical products or capital equipment.
• Experience developing and executing commercialization plans and product launch strategies.
• Experience translating complex technical products and solutions into clear, compelling customer value propositions and stories.
• Experience presenting to and engaging customers and stakeholders in small and large group settings.
• Experience working with hospital customers and/or healthcare decision-makers.
• Experience supporting a sales organization through sales enablement, product messaging, customer meetings, or field support.
• Demonstrated experience using customer insights to inform product positioning, messaging, or commercialization activities.

Responsibilities

• Lead the team responsible for product or portfolio strategy, aligning with sales leadership on commercial readiness and sales enablement.
• Guide team members in extracting strategy from marketing plans and using insights to support sales effectiveness and technical selling.
• Coach others on market positioning and competitor strengths and weaknesses, and provide tools and messaging for competitive selling.
• Share marketing intelligence, customer insights, and sales-field feedback with the team to inform strategy and product positioning.
• Establish pricing strategy, including contract pricing, in collaboration with sales teams to support deal structures and growth targets.
• Coach others on using product or portfolio structure to maximize brand equity and support the sales cycle across customer segments.
• Use financial acumen to drive ROI across marketing and sales efforts and align activities with revenue goals.
• Develop a KPI strategy incorporating sales performance metrics and funnel insights to monitor product launch success and adoption.
• Supervise the use of data collection, analysis, and reporting tools to track marketing impact and sales performance.
• Lead and develop employees, including hiring, communicating company policies, coaching and counseling, conducting performance appraisals, and administering appropriate discipline.
• Foster personal growth and development, sales acumen, and customer-facing excellence.
• Hold the team accountable for high-quality results and business priorities, particularly during product launches and market expansions.
• Collaborate with and influence cross-functional teams, aligning with sales, R&D, operations, and field-based teams to achieve go-to-market success.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager