Senior Manager Marketing Integration

British American Tobacco•Winston-Salem, NC

1d•Hybrid

About The Position

Reynolds American is evolving into a global multi-category business with the purpose of creating A Better Tomorrow™ by Building a Smokeless World. The Senior Manager – Marketing Integration plays a key role in the development, implementation, and integration of a digital marketing strategy that aligns with business development objectives. This role involves building and optimizing data-driven marketing strategies across CRM, brand development, UX optimization, content strategies, campaign execution, media strategies, emerging digital platforms, SEO, and digital shelf management. With a strong understanding of quick commerce, last-mile delivery, and digital market dynamics, the Senior Manager ensures marketing strategies are commercially competitive, scalable, and aligned with broader business objectives. This role requires a deep understanding of Digital Marketing, Quick Commerce, FMCG, and the proven ability to collaborate cross-functionally. Key accountabilities include oversight of a focused digital marketing strategy, search engine optimization (SEO), and integration planning for business development related projects.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
Proven experience managing brand expression, campaign management, CRM strategy development, product content and digital shelf performance across retailer, marketplace, and quick-commerce platforms.
5+ years of experience across brand marketing, digital marketing, eCommerce, digital commerce, or consumer experience.
Demonstrated experience translating brand strategy into integrated campaigns and consumer experiences.
Experience working across digital commerce environments, including retailer platforms, marketplaces, digital shelf, or direct-to-consumer channels.
Strong understanding of CRM, content strategy, media, UX, digital measurement, and consumer journey optimization.
Experience leading cross-functional initiatives involving marketing, commercial, technology, legal, analytics, and external partners.
Ability to translate complex operational or technical requirements into clear consumer and marketing strategies.
Strong communication, stakeholder-management, and influencing skills.
Ability to thrive in a fast-paced, dynamic environment and effectively manage competing priorities.
Self-starter who works well independently & collaboratively as part of a cross-functional team.
Innate curiosity to drive innovation and transformation.

Nice To Haves

Supporting FMCG/CPG, consumer goods, food & beverage, or other highly regulated industries.

Responsibilities

Optimize consumer journeys across web, CRM, search, retailer platforms, marketplaces, and quick-commerce environments.
Partner with UX, creative, media, and technology teams to improve discoverability, engagement, conversion, and retention.
Ensure consistency between brand strategy and the consumer’s digital purchase experience.
Help shape the marketing and consumer-experience strategy across quick-commerce and last-mile delivery platforms.
Oversee platform merchandising, content, assortment visibility, pricing visibility, promotional execution, and brand presentation.
Identify opportunities to improve consumer discovery, ordering, and conversion to optimize delivery platform.
Develop digital shelf optimization plans.
Establish KPIs and reporting frameworks for brand, campaign, CRM, digital shelf, and commerce performance.
Translate performance data into actionable insights and optimization recommendations.
Evaluate emerging platforms, capabilities, and partnerships against consumer and business objectives.
Lead complex workstreams across Marketing, Business Development, TMD, IDT, LEX, Finance, external vendors, retailers, and platform partners.
Establish scalable governance, workflows, quality controls, and partner-onboarding processes.
Influence stakeholders and align diverse teams around shared brand, consumer, and commercial objectives.

Benefits

401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent.
Company contributes an additional three percent to 401(k) whether employee participates or not.
Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs).
Health Savings Account start-up contribution for employees who elect the high deductible health plan.
Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year.
Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents.
Company paid life insurance of 1x annual base pay ($50,000 minimum).
Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum).
Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance.
Tuition reimbursement and student loan support.
Dependent Scholarship Programs.
Free confidential personal financial counselling service.
On-site health centers and 24/7 fitness centers at certain company locations.
A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice.
Health-care concierge service.
Volunteer service opportunities.
Extensive training opportunities.
Company vehicle for eligible employees.
Mobile phone allowance for eligible employees.
Paid Leave: Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days).
Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion).
Paid Parental Leave + temporary reduced work schedule opportunity.
Funeral Leave.
Short-Term Disability Leave.
Long-Term Disability Leave.
Jury Duty Leave.
Military Leave.
Released Time for Children’s Education.
Community Outreach Leave.
Other paid leave benefits, as required by state or local law.
Access to online learning platforms and personalized growth programs.
Internal advancement opportunities.