Group Product Marketing Manager

Snap•San Francisco, CA

19h•Onsite

About The Position

Snap Inc. is a technology company focused on using the camera to help people express themselves, live in the moment, learn about the world, and have fun together. Its products include Snapchat, Specs Inc., Bitmoji, Saturn, and other digital services. The Product Marketing team uses creativity, market research, and insights to shape product roadmaps and develop go-to-market strategies. The Group Product Marketing Manager will join the Brand Product Marketing team at Snap Ads. The team’s mission is to make Snapchat a must-buy for brand advertisers by expanding video solutions across Snapchat surfaces—including Chat, Spotlight, Stories, and Map—and marketing the full Brand product portfolio. The role will help brands and agencies understand Snapchat’s value for reaching its community amid an evolving social and connected-TV (CTV) video landscape. The position owns go-to-market strategy for Snap video solutions and develops positioning, narratives, sales activation, and enablement for the Brand portfolio. It represents advertiser perspectives in product strategy and roadmap discussions, tracks performance and communicates results to senior leadership, and establishes feedback loops among advertisers, sales, and product teams. The role also requires a current understanding of social and CTV video markets and competitive offerings, as well as leadership in scaling marketing programs and adopting AI to automate manual workflows. Snap follows a “default together” approach, expecting team members to work in an office four or more days per week. The role is eligible for equity in the form of RSUs. U.S. annual base salary ranges are $190,000–$284,000 in Zone A (CA, WA, NYC), $181,000–$270,000 in Zone B, and $162,000–$241,000 in Zone C. Starting pay depends on job-related skills, experience, qualifications, work location, and market conditions and may be negotiable within the applicable range.

Requirements

BS/BA degree or equivalent years of experience.
At least 8 years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles.
Experience in product marketing for brand advertising, video, or media products.
Strong understanding of brand advertising and how advertisers and agencies evaluate and buy video and brand-building media.
Fluency in the social and CTV video landscape, including how Snap’s surfaces compare with and differentiate from competing platforms.
Advanced expertise in digital advertising, monetization, and platform strategy.
Strong executive presence and ability to influence at the highest levels.
Proven leadership in scaling marketing programs and frameworks globally.
Exceptional communication and storytelling skills, including presenting to business and technical teams and advertiser or agency senior leadership.
Ability to operate autonomously and lead ambiguous, high-impact initiatives across multiple teams and products.
Demonstrated ability to champion AI adoption and lead automation of manual workflows.

Nice To Haves

Experience leading marketing for video, CTV, or social advertising products at scale.
Proficiency in go-to-market frameworks and strategic narrative development.
Ability to translate market intelligence and competitive video/CTV landscape insights into product direction.
Comfort with data analysis and visualization using Looker or similar platforms.

Responsibilities

Own go-to-market strategy for Snap video solutions, partnering with Product, Sales, and Marketing Science to launch video formats and features across Snap surfaces.
Develop positioning, narratives, and sales activation plans across the Brand product portfolio for advertisers and agencies.
Gather and synthesize advertiser feedback on video and Brand products to inform product strategy and roadmaps shared with Director- and MD-level leadership.
Monitor the social and CTV video landscape, competitive offerings, and emerging formats, translating insights into differentiated positioning for Snap.
Develop sales enablement materials and programs, including pitch narratives, case studies, and training, to support adoption and revenue growth.
Define and track KPIs for adoption, advertiser satisfaction, and revenue, and present performance narratives to senior leadership in QBRs and strategic reviews.
Establish scalable feedback loops among advertisers, sales, and product teams to prioritize opportunities and improve the advertiser experience.
Champion AI adoption and lead automation of manual workflows to free team capacity for high-value strategic work.