Group Product Marketing Manager

Snap Inc.•Los Angeles, CA

1d•$162,000 - $284,000•Onsite

About The Position

Snap Inc. is seeking a Group Product Marketing Manager to join the Brand Product Marketing team at Snap Ads. The team’s mission is to make Snapchat a must-buy for brand advertisers by expanding video solutions across Chat, Spotlight, Stories, and Map, and marketing Snap’s full Brand product portfolio. This role helps brands and agencies understand Snapchat’s value for reaching its community amid an evolving social and CTV video landscape. The role owns go-to-market strategy for Snap video solutions and develops product positioning, narratives, and sales activation plans. Working across Product, Sales, Marketing Science, and other teams, the manager represents advertiser needs, informs product strategy and roadmaps, develops enablement programs, and measures adoption, advertiser satisfaction, and revenue. The position also builds market and competitive insight, establishes feedback loops, and presents performance narratives to senior leadership. Snap follows a “default together” approach, expecting team members to work in an office 4 or more days per week. The role is eligible for RSU equity. U.S. base salary ranges vary by pay zone: Zone A (CA, WA, NYC), $190,000–$284,000; Zone B, $181,000–$270,000; and Zone C, $162,000–$241,000 annually.

Requirements

BS/BA degree or equivalent years of experience.
At least 8 years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles.
Experience in product marketing for brand advertising, video, or media products.
Strong understanding of brand advertising and how advertisers and agencies evaluate and buy video and brand-building media.
Fluency in the social and CTV video landscape, including how Snap’s surfaces compare with and differentiate from competing platforms.
Advanced expertise in digital advertising, monetization, and platform strategy.
Strong executive presence and ability to influence at the highest levels.
Proven leadership in scaling marketing programs and frameworks globally.
Exceptional communication and storytelling skills, including experience presenting to business and technical teams and senior advertiser or agency leadership.
Ability to operate autonomously and lead ambiguous, high-impact initiatives across multiple teams and products.
Demonstrated ability to champion AI adoption and lead automation of manual workflows.

Nice To Haves

Experience leading marketing for video, CTV, or social advertising products at scale.
Proficiency in go-to-market frameworks and strategic narrative development.
Ability to translate market intelligence and competitive video/CTV landscape insights into product direction.
Comfort with data analysis and visualization using Looker or similar platforms.

Responsibilities

Own go-to-market strategy for Snap’s video solutions, partnering with Product, Sales, and Marketing Science to launch video formats and features across Snap surfaces.
Develop positioning, narratives, and sales activation plans across the Brand product portfolio.
Represent advertisers by gathering and synthesizing feedback on video and Brand products to inform product strategy and roadmaps shared with Director- and MD-level leadership.
Monitor the social and CTV video landscape, including competitors and emerging formats, and translate insights into differentiated positioning for Snap.
Develop sales enablement materials and programs, including pitch narratives, case studies, and training, to drive adoption and revenue growth.
Define and track KPIs for adoption, advertiser satisfaction, and revenue, and present performance narratives to senior leadership in QBRs and strategic reviews.
Establish scalable feedback loops among advertisers, Sales, and Product to prioritize opportunities and improve the end-to-end advertiser experience.
Champion AI adoption and lead automation of manual workflows to free team capacity for strategic work.