Product Manager Marketing Activations

Smart IMS • Plano, TX

7d • Onsite

About The Position

The Product Manager – Marketing Activations will drive day-to-day data and product work across multiple data products, from requirements through delivery. The role translates direction from product leads into clear priorities, user stories, and acceptance criteria, and performs hands-on analysis using SQL and Python to answer questions and validate results.

The Product Manager reviews analysis, metrics, and code from analysts and Data Science, challenging results when they do not appear sound. The role partners with other product managers on data modeling, segmentation, and measurement; tracks product and marketing performance; and communicates results, learnings, and corrective decisions to leadership. Generative AI is used across product management activities, including discovery, planning, documentation, and training materials, as well as to automate repeat tasks.

Requirements

• Master's degree in computer science, engineering, or another quantitative field.
• At least 6 years of experience in analytics or adjacent data-focused product management.
• Experience in marketing domains such as CRM or AdTech.
• Proficiency in SQL and Python.
• Experience working with data teams in a cloud environment such as Azure, GCP, or AWS.
• Proven record of leveraging generative AI in professional work or personal projects.
• Strong views on how product management should evolve with AI and what the day-to-day work should look like.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate across diverse teams and with leadership.
• Ability to manage multiple projects simultaneously, prioritize effectively, and deliver results under tight deadlines.
• Strong problem-solving and analytical skills, including the ability to make data-driven decisions.
• Experience in a fast-paced, agile environment and ability to adapt to changing priorities.

Nice To Haves

• Hands-on data analytics consulting experience is highly preferred.

Responsibilities

• Drive day-to-day data and product work across multiple data products from requirements through delivery.
• Translate product-lead direction into priorities, user stories, and acceptance criteria.
• Conduct analysis using SQL and Python to answer questions and validate results.
• Review analysis, metrics, and code from analysts and Data Science, and challenge results when they do not add up.
• Partner with other product managers on data modeling, segmentation, and measurement.
• Track product and marketing performance and share results, learnings, and corrective decisions with leadership.
• Use generative AI for product discovery, planning, documentation, and training materials.
• Automate repeat tasks with generative AI.

What This Job Offers

• Career Level: Senior