Product Marketing Manager

Biamp • Beaverton, OR

8d

About The Position

Biamp is seeking a strategic, customer-focused Product Marketing Manager to drive go-to-market success across its portfolio. The role shapes messaging, supports product launches, enables sales, and drives demand and lead generation. The successful candidate is highly organized, collaborative, and skilled at translating complex technologies into clear, compelling value propositions.

The Product Marketing Manager develops product marketing strategies, positioning, and messaging; partners with product management, sales, and marketing on launches and campaigns; supports demand generation; creates sales enablement materials; and conducts market, customer, and competitive research. The role also supports thought leadership and customer storytelling, manages multiple initiatives, and measures marketing effectiveness to improve future efforts.

Requirements

• 5+ years of product marketing experience in B2B hardware and software technology in the AV industry, sound masking, or voice communications.
• Strong experience in go-to-market strategy, product positioning, and messaging development.
• Demonstrated success supporting or driving demand generation and lead generation programs.
• Excellent written and oral communication and presentation skills, with proven storytelling ability.
• Strong prioritization and project management skills, with the ability to manage multiple initiatives in a fast-paced environment.
• Experience working cross-functionally with product management, sales, and broader marketing teams.
• Experience using AI tools in product marketing workflows to accelerate research, content creation, and reporting.
• Advanced knowledge of Microsoft Office.
• Bachelor’s degree in business or marketing, or equivalent experience.

Responsibilities

• Develop and execute product marketing strategies that support business growth, market adoption, and revenue goals.
• Create clear, differentiated messaging and positioning for Biamp solutions across target audiences and vertical markets.
• Partner with product management, sales, and marketing teams to bring new products and features to market.
• Lead and support go-to-market planning for product launches, campaigns, and portfolio initiatives.
• Drive demand generation and lead generation in collaboration with marketing, sales, product management, and field teams.
• Build sales enablement materials, including presentations, battlecards, solution briefs, FAQs, and training content.
• Conduct market, customer, and competitive research to inform positioning, messaging, and campaign strategy.
• Manage multiple initiatives and make tradeoff decisions based on business priorities and timelines.
• Support thought leadership content, customer stories, webinars, and other storytelling-driven marketing assets.
• Measure and report on marketing effectiveness, campaign performance, and launch success, using insights to refine future efforts.

Benefits

• Medical, dental, and vision coverage.
• Three weeks of annual PTO and nine paid holidays.
• 401(k) with matching.
• Employer-paid base life insurance and short- and long-term disability.
• Health savings accounts with a Biamp contribution and flexible spending accounts.
• Tuition reimbursement.
• Charitable donation matching.
• Discretionary company achievement bonus.
• Referral bonuses.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level