Principal Product Marketing Manager, Developer Platform & GTM

Atlassian•San Francisco, CA

5d•$148,653 - $233,825•Hybrid

About The Position

Atlassian is seeking a product marketing leader to bring its developer platform to market, with primary responsibility for Forge and broader developer go-to-market strategy. The role combines product marketing and developer GTM: shaping stories for technical products, translating complex capabilities into developer value, and building programs that drive awareness, activation, and adoption. The immediate priority is owning developer marketing strategy for TEAM for Builders, Atlassian’s Tier 1 event for developers and builders. This includes connecting audience, narrative, launches, programming, acquisition, and post-event activation into a cohesive GTM motion. The role also leads positioning and messaging for Forge and the broader developer platform; GTM for major platform launches; and marketing strategy across developer awareness, engagement, building, publishing, consumption, and Marketplace outcomes. The position partners closely with Product and Engineering, Developer Advocacy, Events, Brand, Community, Ecosystem, Growth, and Marketplace. It serves as a senior marketing partner to Forge and Developer Platform leadership, bringing developer and market insight to strategy, aligning teams around priorities, and helping clarify tradeoffs. It also manages AWS MDF investment for Forge and looks for opportunities to use partner funding to amplify developer GTM. Atlassian allows employees to work from an office, from home, or in a combination of the two, and can hire in countries where it has a legal entity. Compensation in the United States varies by geographic pay zone. The role may also be eligible for benefits, bonuses, commissions, and equity.

Requirements

At least 7 years of experience across product marketing, developer marketing, developer GTM, platform marketing, integrated marketing, or a combination of these disciplines.
Experience marketing technical products such as developer platforms, APIs, developer tools, integrations, cloud infrastructure, or AI products.
Technical fluency to work credibly with Product and Engineering; production coding experience is not required.
Strong positioning and storytelling skills, including the ability to simplify complicated technical concepts into differentiated stories.
Experience owning complex launches, developer programs, events, or integrated GTM motions across multiple teams.
Ability to operate strategically and execute, including developing GTM strategy or messaging and delivering the work.
Strong cross-functional instincts and comfort operating in ambiguity.
Focus on developer and business outcomes, not only launches, impressions, or event attendance.

Responsibilities

Own positioning, messaging, segmentation, and competitive narrative for Forge and Atlassian’s broader developer platform.
Partner with Product and Engineering to translate technical capabilities into developer value and develop a point of view on AI-enabled development, extensibility, APIs, MCP, agents, and evolving developer workflows.
Own the developer marketing strategy and GTM for TEAM for Builders, including audience, narrative, developer journey, launch integration, programming, acquisition, and post-event activation.
Partner across Product, Developer Advocacy, Events, Brand, Community, and Ecosystem to make TEAM for Builders a year-round driver of developer engagement.
Develop the strategy for reaching, activating, and growing Atlassian developers, connecting launches, events, advocacy, community, content, and growth programs into a cohesive developer journey.
Lead GTM for major developer and platform launches, including Studio App Builder GA, Teamwork Graph API GA, Forge App MCP, Forge Remote Agents, Connect retirement, Forge Container Services GA, and Codegeist.
Build repeatable launch and adoption motions, including stories, content, demos, enablement, and campaigns.
Own marketing strategy across developer awareness, engagement, building, publishing, consumption, and Marketplace outcomes.
Partner with Developer Advocacy, Community, Growth, Marketplace, and Product on programs and experiments to improve developer activation and Forge adoption, including Atlas Camp, Codegeist, developer meetups, and Dev Champions.
Serve as a senior marketing partner to Forge and Developer Platform Product leadership, bringing developer and market insight into strategy and aligning teams around shared priorities.
Manage AWS MDF investment for Forge and identify opportunities to use partner funding to amplify the broader developer GTM strategy.