Product Marketing Manager - GTM & Enablement
About The Position
SplitMetrics is hiring a Product Marketing Manager to drive the success and adoption of new products, services, features, and improvements across its product ecosystem, including SplitMetrics Acquire and App Radar. The role is part of the product management team and reports directly to the CPO. It combines strategic planning with hands-on product marketing, contributing to customer acquisition and helping existing customers get more value from SplitMetrics. The role focuses on understanding customer needs, improving product positioning and messaging, enabling customer-facing teams, and defining and executing go-to-market strategies. The manager will work closely with Product, Marketing, Engineering, Sales, Customer Success, and Support, and will use AI workflows to improve routine processes while maintaining the quality of key materials. The position is remote-first, with location eligibility requirements potentially varying by role.
Requirements
- At least 4 years of experience as a Product Marketing Manager in B2B SaaS or consumer apps.
- Experience creating marketing assets such as emails, internal enablement decks, product data sheets, and battle cards.
- Experience working in marketing for US and EMEA markets.
- Exceptional written and spoken English.
- Strong sense of ownership.
- Strong prioritization and execution skills, with the ability to solve problems creatively.
- Comfort collaborating with stakeholders across Product, Marketing, Engineering, Sales, Customer Success, and Support.
- AI-native approach to improving routine workflows while avoiding low-quality output in key deliverables and documents.
Nice To Haves
- Previous experience in marketing technology.
Responsibilities
- Own go-to-market strategies for new features and improvements, focusing on driving adoption.
- Define positioning, messaging, and narratives for new features and product improvements with the marketing team.
- Create and refine enablement materials for Sales, Customer Success, Support, and Business Development teams.
- Evaluate product launch results and adjust product strategy in collaboration with Product Managers.
- Keep customers informed and engaged, including through monthly newsletters.
- Optimize automated communications workflows to improve performance.
- Build, refine, and maintain competitive battle cards.
- Improve product marketing processes using AI workflows to keep internal knowledge up to date.
- Support internal alignment and ensure customer-facing teams have current knowledge of product capabilities and value.
- Optimize communications to improve performance in core user segments.
Benefits
- Vacation and public holidays according to the employee’s country regulations.
- Additional annual PTO for personal rejuvenation.
- Medical insurance or health care compensation.
- Paid sick leave.
- Access to online and offline conferences and mobile industry events.
- Internal courses for professional development.
- Supportive, low-micromanagement management style.
- Semi-annual performance reviews.
- Career opportunities through an internal mobility program.
- Corporate online events and offline team retreats.
- Flexible working schedule.
- Remote-first working environment.
- Coworking cost coverage program.
- Office hubs in key locations.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
