GTM Enablement Program Manager - Solutions & Product

Qualtrics • Provo, UT

2d • Hybrid

About The Position

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. We are the creators and stewards of the Experience Management category serving over 18K clients globally. This role sits within the Chief Sales Officer (CSO) organization with a broad mandate across all Go-To-Market (GTM) functions. The Enablement team owns global onboarding, skill development, and ongoing education for every role touching the customer lifecycle, from SDRs and Account Executives to Solution Engineers and Services. Our team thinks globally for scale, delivering learner-centric enablement experiences that drive full-funnel revenue growth, adoption, customer retention, and operational excellence. This role requires a seasoned enablement practitioner who views program and project management as core disciplines to drive real business impact. As the GTM Enablement Program Manager for Solutions & Product, you will act as the strategic architect connecting Product Management, Product Marketing, and our global GTM organization. You will design structured learning journeys, translate complex platform and AI capabilities into field-ready playbooks, and measure the direct line between enablement execution and revenue outcomes.

Requirements

• 4-7+ years of dedicated, hands-on experience in sales enablement, technical enablement, or GTM learning design within an enterprise SaaS, Data, or platform environment.
• Proven track record as an enablement practitioner, demonstrated ability to build end-to-end enablement plans, design adult learning journeys, and measure business impact.
• Working knowledge or functional expertise in SaaS platform architectures, enterprise data integration/analytics, and applied AI capabilities.
• Experience enabling multi-role GTM teams (SDR, AE, SE, CSM, AM) on persona-based selling, industry alignment, and technical solution messaging.
• Strong program management capability used as a discipline to execute complex, multi-stakeholder enablement initiatives on schedule.
• Exemplary cross-functional stakeholder management skills—ability to partner effectively across Sales, Customer Success, Product, and Marketing leadership.
• Experience delivering dynamic training experiences in person and virtually, with facilitation skills that drive field engagement.

Nice To Haves

• Prior background in field enablement, pre-sales (Solution Engineering), Customer Success, or Product Marketing.
• Formal background or certifications in curriculum development, adult learning methodologies, or sales methodologies.
• Experience in or knowledge of Market Research, Customer Experience (CX), and/or Employee Experience (EX).
• Bachelor’s degree or equivalent practical experience.

Responsibilities

• Design structured, multi-modal learning paths and field playbooks for core platform releases, data capabilities, and AI-driven solution features.
• Map product capabilities to role-specific behaviors: equipping SDRs on pain-point messaging, AEs on value-based discovery, SEs on technical architecture/demo execution, and Services on platform adoption, value realization, and expansion.
• Partner with Product, PMM, and GTM Leadership to translate product roadmaps into business-ready GTM launches and field certifications.
• Deliver high-impact interactive workshops, demo practice sessions, and knowledge checks in person and virtually that build field confidence and certified fluency.
• Apply disciplined project management capabilities to manage workstreams, keep multi-stakeholder initiatives on track, and ensure consistent global delivery.
• Analyze enablement data against full-lifecycle GTM metrics (e.g., ramp velocity, win rates, demo conversion, multi-product adoption, and NRR) to prove ROI and iterate continuously.

Benefits

• Competitive salary
• performance bonuses
• generous 401(k) Match
• Wellness Reimbursement for $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
• $1800 Experience bonus to be used for an “Experience” of your choosing
• Unlimited Sick Days
• Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree