Sr Manager, Product Marketing - CRM

ServiceNow•Boston, MA

21h

About The Position

The Sr Manager, Product Marketing role is on ServiceNow’s Service CRM team. It owns go-to-market activation, sales enablement, competitive intelligence, content and programs, and messaging and positioning. The role partners closely with Sales, Demand Generation, Field Marketing, Product, and other stakeholders to develop and execute plans that help the field position Service CRM and win deals. It translates product capabilities into customer-facing messaging for customer service and CX leaders, field service and operations executives, and sellers, and keeps that messaging current as products and the competitive landscape evolve. The position is suited to someone who has owned and activated a go-to-market motion, built practical tools sellers use, and worked closely with enterprise sales teams. ServiceNow values shipped outcomes and market execution over a traditional product marketing title. Success in the first year includes establishing a consistent narrative that the field uses, executing product launches with clear activation plans, equipping sellers for competitive deals, building strong cross-functional relationships, and earning a reputation for getting things done in complex situations.

Requirements

At least 6 years of experience in product marketing, sales enablement, go-to-market strategy, demand generation, or a combination of these areas.
Proven track record of building and activating go-to-market programs that drive measurable outcomes, such as pipeline, win rate, or field adoption.
Experience working in or closely alongside enterprise sales organizations.
Strong written communication skills.
Comfort presenting to and working with senior stakeholders, including sales leadership and executives.
Bachelor’s degree or equivalent experience.
Experience owning a go-to-market motion end-to-end.
Experience building tools that sellers actually use.
Ability to work closely with Sales and understand how deals are made.
Comfort with ambiguity and operating without a fully defined path.
Strong judgment and the ability to express and adapt opinions.

Nice To Haves

Background in product marketing, solutions marketing, or competitive intelligence.
Background in sales enablement or revenue enablement leadership.
Background in demand generation or field marketing with strong messaging ownership.
Background in go-to-market strategy or go-to-market leadership in a B2B SaaS environment.
Knowledge of CRM, customer service, field service, or enterprise SaaS.

Responsibilities

Partner with Sales, Demand Generation, and Field Marketing to ensure messaging reaches the field and supports deals.
Build and execute launch plans, manage milestones, coordinate cross-functional work, and complete execution.
Identify gaps in how the field positions Service CRM and create content and programs to address them.
Create seller tools such as pitch decks, talk tracks, battle cards, discovery frameworks, and competitive objection handlers.
Run enablement sessions in formats that drive adoption, including live training and recorded content.
Work with sales leadership and frontline representatives to understand what is and is not working in the market.
Develop competitive content that helps sellers win across customer service and field service.
Track market developments, synthesize relevant information, and communicate it quickly to the appropriate stakeholders.
Build full-funnel assets, including thought leadership, event programs, customer stories, and analyst materials.
Prioritize work and decide which initiatives to pursue or decline.
Develop the narrative for how ServiceNow wins, including its value proposition, competitive framing, and category definition.
Translate product capabilities into customer-facing messaging for customer service and CX leaders, field service and operations executives, and sellers.
Keep messaging current as the product and competitive landscape evolve.
Build and activate go-to-market programs that drive measurable outcomes such as pipeline, win rate, or field adoption.
Establish strong working relationships with Sales, Product, and Marketing partners.