Product Marketing Manager Jobs

About The Position

Requirements

• Five or more years of experience in product marketing, preferably within B2B SaaS or hospitality technology.
• Experience leading go-to-market programs for new products, features, or software releases.
• A strong understanding of product positioning, messaging, customer research, competitive intelligence, and sales enablement.
• The ability to understand technical product information and translate it into clear customer value.
• Strong writing, storytelling, presentation, and communication skills.
• Experience collaborating with Product, Sales, Customer Success, Marketing, and executive stakeholders.
• Strong project management skills and the ability to manage multiple launches and priorities at the same time.
• A customer-first mindset and curiosity about how people evaluate, purchase, adopt, and use technology.
• Comfort using data and feedback to measure results and improve future launches.
• Experience conducting customer interviews and turning qualitative insights into actionable messaging.

Nice To Haves

• Experience in hotel operations, hospitality technology, travel technology, or property management systems is preferred.

Responsibilities

• Own go-to-market planning and execution for new products, features, integrations, and major product enhancements.
• Partner with Product to understand the roadmap, intended users, customer problems, competitive context, and business objectives behind each release.
• Determine the appropriate launch level, audience, channels, messaging, timeline, and success metrics for each release.
• Build and manage cross-functional launch plans that clearly define deliverables, owners, deadlines, dependencies, and responsibilities.
• Ensure Marketing, Sales, Customer Success, Support, Partnerships, and other internal teams are prepared before launches.
• Balance major product launches with a consistent cadence of feature announcements and adoption campaigns.
• Develop clear and differentiated positioning for Stayntouch products, capabilities, and solutions.
• Translate technical features into meaningful customer benefits and practical use cases.
• Create messaging frameworks that explain who a product is for, what problem it solves, why it matters, and how it is different.
• Maintain consistency across the website, sales materials, campaigns, customer communications, product announcements, marketplace listings, and partner content.
• Work with Content, Demand Generation, Brand, and Digital teams to bring product stories to life across marketing channels.
• Ensure messaging reflects the language, challenges, and priorities of hotel operators rather than relying on technical jargon.
• Develop sales enablement materials such as pitch decks, product briefs, battlecards, objection-handling guides, competitive comparisons, talk tracks, FAQs, and demo support materials.
• Train Sales and Customer Success teams on positioning, use cases, and competitive differentiation.
• Provide teams with clear guidance on which customers and prospects will benefit most from each product or feature.
• Partner with Sales to understand the questions, objections, and competitive issues coming up in the market.
• Partner with Customer Success to support feature adoption, customer education, retention, and expansion opportunities.
• Create customer-facing resources that help hotels understand and use new capabilities.
• Conduct customer interviews, win and loss analysis, internal interviews, and market research to understand customer needs and buying behavior.
• Develop and maintain a strong understanding of Stayntouch’s target audiences, buyer roles, use cases, pain points, and decision criteria.
• Monitor competitors, industry trends, and changes in hotel technology.
• Bring customer, market, and competitive insights back to Product and company leadership to help inform roadmap and business decisions.
• Identify opportunities to strengthen Stayntouch’s overall positioning and product narrative.
• Define launch and adoption metrics in partnership with Product, Customer Success, Sales, and Marketing Operations.
• Measure performance across awareness, engagement, sales readiness, customer adoption, pipeline influence, expansion, and revenue.
• Report on launch results and recommend changes based on performance and feedback.
• Establish a repeatable product marketing process that improves cross-functional coordination and launch effectiveness.
• Continue supporting products after launch through ongoing campaigns, customer stories, education, and sales enablement.

Benefits

• Medical, Dental & Vision Coverage
• 401(k) with Company Match
• Competitive Compensation + Strong OTE
• Company Paid Life & Disability Insurance
• Generous PTO
• Paid Holidays