Product Marketing Manager

ReliaQuest•Tampa, FL

About The Position

ReliaQuest is seeking a creative, versatile Product Marketing Manager to turn market trends, customer challenges, and product innovation into compelling stories, content, and experiences that support the growth of GreyMatter. The role extends beyond traditional product positioning and launch materials, partnering with Sales, Customer Success, Technical Product Marketing, and business leaders to identify what customers need to understand and develop effective ways to communicate it. The successful candidate brings original ideas and helps turn them into meaningful business outcomes. The role develops go-to-market content and resources that help prospects and customers understand GreyMatter’s capabilities and value. It includes creating cross-product use cases, customer-facing materials, thought leadership, webinar and event concepts, website messaging, and other content. The manager also participates in webinars, videos, customer discussions, and internal product education, translating cybersecurity capabilities and market developments into clear, engaging business value. The position supports customer acquisition, expansion, product awareness, adoption, and retention.

Requirements

Bachelor’s degree in a related field.
Professional experience in product marketing, content marketing, go-to-market strategy, or a related marketing role within the cybersecurity industry.
Working knowledge of cybersecurity concepts, industry trends, enterprise security challenges, and the needs of security operations teams.
Strong writing, communication, and storytelling skills, particularly when translating complex cybersecurity topics into accessible and engaging content.
Experience creating customer-facing presentations, marketing content, webinars, use-case materials, or other go-to-market resources.
Ability to develop original ideas and independently turn ambiguous business needs into compelling content and deliverables.
Confidence presenting information, facilitating discussions, and communicating with different audiences.
Experience working cross-functionally with Sales, Customer Success, Product, executives, or other business teams.
Understanding of how content and messaging support customer acquisition, expansion, and retention.
Curiosity about cybersecurity industry trends, customer challenges, competitors, and emerging technologies.
Strong organizational skills and ability to manage multiple projects from concept through execution.

Nice To Haves

Cybersecurity certifications such as CompTIA Security+, CISSP, or other relevant industry certifications.
Experience marketing enterprise security platforms, SOC solutions, AI-driven cybersecurity, or security operations technology.
Experience hosting webinars, moderating panels, presenting on camera, or creating educational videos.
Experience developing competitive battlecards, cross-product use cases, or customer value narratives.
A track record of proactively identifying content opportunities through customer or market insights.
Experience translating complex technical topics into business-focused stories.
Experience creating executive thought leadership or presenting at industry events.
A portfolio of original go-to-market content, presentations, videos, or market-facing work.

Responsibilities

Develop go-to-market content and resources that help prospects and customers understand GreyMatter’s capabilities and value.
Partner with Sales, BDRs, Customer Success, and GreyMatter Operations to identify recurring questions, customer challenges, competitive objections, and gaps in existing materials.
Create customer- and prospect-facing presentations, use-case guides, solution narratives, competitive resources, FAQs, and other go-to-market content.
Develop cross-product use cases showing how multiple GreyMatter capabilities work together to solve business and security operations challenges.
Translate cybersecurity trends, competitive developments, and market shifts into relevant messaging, thought leadership, and customer-facing materials.
Develop concepts, titles, abstracts, and narratives for webinars, industry events, executive presentations, and conference sessions.
Present and participate in webinars, videos, lightboard sessions, customer discussions, and internal product education.
Partner with Technical Product Marketing to translate technical capabilities into clear business value and compelling market stories.
Develop website messaging and content for product, solution, use-case, and market-focused pages.
Conduct conversations with customers, prospects, Sales, and Customer Success to uncover opportunities for new content and go-to-market activation.
Work with Content and Creative to produce videos, presentations, interactive content, and written materials.
Gather market and competitive intelligence through customer conversations, internal teams, analysts, and industry research.
Support initiatives that drive new customer acquisition, customer expansion, product awareness, adoption, and retention.