Product Marketing Manager - Credit
About The Position
The Product Marketing Manager for Credit at Plaid owns how Credit products are brought to market from alpha through general availability. The role leads product-market-fit work and go-to-market strategy to support product adoption and sales at scale. Responsibilities include owning end-to-end messaging and positioning, developing ideal customer profiles and customer insights to inform product and sales strategy, and creating enablement materials for go-to-market teams. The manager partners closely with Product, Revenue, Marketing, and other teams to ensure Credit products have a clear, differentiated story that resonates in the field.
Requirements
- At least 8 years of experience, including at least 5 years in product marketing or another strategic go-to-market role at a B2B software company.
- Outstanding written, storytelling, and visual communication skills, including the ability to develop marketing and sales content that resonates with lenders.
- Exceptional ability to conceptualize and execute integrated marketing campaigns.
- Ability and desire to engage deeply with cross-functional partners across Revenue, Marketing, Product, Design, and Engineering, and develop an in-depth understanding of the solutions and customer value.
- Strong presence and verbal communication skills.
Nice To Haves
- Credit or lending experience.
Responsibilities
- Gather and synthesize customer feedback, competitive intelligence, pricing signals, and total addressable market analysis for the Credit product area.
- Lead the development and maintenance of ideal customer profiles.
- Steward Credit products through alpha and beta, including owning the design partner process.
- Provide data-driven recommendations on feature sets, architecture, and pricing, and represent customer needs in roadmap reviews.
- Lead customer discovery and convert qualitative and quantitative insights into action.
- Define audience targeting for Credit use cases and share evidence-based customer themes with Product and Credit go-to-market teams.
- Own messaging and positioning for the Credit product area, including narrative development, validation, and iteration.
- Partner with other product marketing managers on Credit-relevant use-case and cross-product messaging.
- Create and drive go-to-market strategies and launch plans for Credit products.
- Set goals for go-to-market programs and track adoption and funnel metrics.
- Develop integrated campaign strategies with marketing channel owners and proactively resolve execution obstacles.
- Own sales and go-to-market enablement for Credit, keeping collateral findable, current, and reliable.
- Lead enablement sessions tailored to the audience and sales stage, systematically gather sales feedback, and address enablement gaps.
Benefits
- Medical, dental, and vision benefits.
- 401(k).
- Equity and/or commission may be offered as additional compensation, depending on the position.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
