Senior Product Marketing Manager, Growth

Enterpret

9h • $180,000 - $220,000 • Remote

About The Position

Enterpret is hiring a Senior Product Marketing Manager to own weekly product launches and build the company’s product-led growth (PLG) activation flow. The role is responsible for helping customers adopt new features and ensuring new self-serve users reach value and continue using the product. It owns launch planning and execution, launch enablement, post-launch adoption campaigns, onboarding across email and in-product experiences, and activation and adoption measurement. The position works closely with product, design, PLG/growth, customer success, and sales. It is remote in the United States and reports to the Director of Product Marketing and Brand.

Requirements

• Experience in product marketing for AI products at B2B software companies, demonstrated in a portfolio.
• Strong practical knowledge of AI tools, including daily use and a personalized AI-supported workflow; ability to explain how AI features work, their limitations, and why buyers should trust them.
• Experience building a PLG activation or onboarding program and identifying the metric it improved.
• Experience owning launches from planning through post-launch adoption at a weekly or near-weekly cadence.
• Hands-on experience with lifecycle and in-app tools such as Customer.io, HubSpot, Braze, Appcues, Pendo, or Chameleon.
• Comfort with product analytics tools such as PostHog, Amplitude, or Mixpanel, including defining funnels, reading cohorts, and setting up experiments.
• Clear, concise writing skills and the ability to turn dense product specifications into accessible material.
• Creative problem-solving approach based on asking questions to identify what needs to be understood.
• Genuine care for customer success.
• Demonstrated ability to work cross-functionally and build strong relationships with product, design, sales, and customer success.
• A portfolio is required and must include at least one product launch and one activation or onboarding program. Confidential work may be redacted and explained.

Nice To Haves

• Experience marketing to product managers, product engineers, or developers at AI-native companies.
• Experience at an early-stage company where product marketing was a team of one or two.
• Ability to produce product videos, including demos, walkthroughs, and short explainers.
• Familiarity with customer feedback, product analytics, or developer tools.

Responsibilities

• Own the weekly product launch calendar in partnership with product managers, including positioning, audience, launch tier, and timing.
• Create launch narratives and assets, including in-product announcements, release notes, announcement posts, demo scripts, and social copy.
• Prepare sales and customer success for launches with talk tracks, demo flows, objection handling, and guidance on relevant audiences.
• Drive post-launch feature adoption through targeted email and in-app campaigns.
• Measure launches by adoption and pipeline, and use the results to improve future launches.
• Define what constitutes an activated account and identify behaviors that predict activation.
• Build onboarding journeys across email and in-app experiences, including welcome sequences, checklists, tooltips, empty states, and behavior-based nudges.
• Create product enablement materials such as setup guides, walkthrough videos, templates, and example workflows.
• Partner with product and design on the onboarding experience and use user evidence to inform what new users see first.
• Own activation and adoption metrics, run experiments, and report results weekly.
• Identify accounts ready for a sales conversation and hand them off with relevant context.
• Provide a portfolio showing product launch work and an activation or onboarding program, including results where possible.

Benefits

• Early-stage startup equity.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• 401(k).
• Generous vacation policy.
• Maternity leave.
• Paternity leave.
• Autonomy and ownership to influence and shape the future of an early-stage startup.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed