Sr. Technical Product Marketing Manager

HeroDevs, Inc.•,

23h

About The Position

HeroDevs is seeking a Sr. Technical Product Marketing Manager to own go-to-market strategy for its security-focused developer products. This high-impact individual contributor role works across product, sales, marketing, and developer communities, translating technical capabilities into clear narratives that support product adoption and revenue. The role leads product positioning and messaging, end-to-end launches and campaigns, customer and market research, sales enablement, content and thought leadership, and performance optimization. The manager also connects cross-functional teams, uses customer and market insights to influence product and roadmap decisions, and develops marketing strategies for technical audiences such as developers, security engineers, DevSecOps practitioners, and open source communities. During the first 12 months, success includes launching a product or feature with a complete GTM motion, evolving messaging for a core product or audience, driving measurable pipeline and revenue impact, and becoming a trusted partner to product and sales. HeroDevs states that it values diversity, equity, and inclusion and encourages applicants of all backgrounds and experiences.

Requirements

At least 6 years of product marketing experience, including at least 3 years in a technical or developer-focused role.
Proven success driving measurable business outcomes, including pipeline, revenue, or adoption.
Experience working within or alongside product-led growth motions.
Ability to engage with engineers and technical buyers.
Strong understanding of CI/CD pipelines, DevSecOps workflows, and software supply chain security.
Familiarity with open source ecosystems, licensing models, and developer adoption patterns.
Ability to translate complex technical features into clear, compelling narratives.
Strong positioning and messaging skills, including experience scaling messaging across channels.
Hands-on experience executing campaigns in developer and security channels, such as technical content, GitHub, community platforms, events, and paid media.
Data-driven approach to planning, measurement, and iteration.
Excellent written communication across technical content, sales materials, and other formats.
High ownership and self-direction, with a focus on driving outcomes.
Strong cross-functional collaboration and ability to influence without authority.
Comfort operating amid ambiguity and moving quickly while maintaining quality.
Ability to build trusted relationships across teams.

Nice To Haves

Background in open source or developer ecosystems.
Experience in software supply chain security, SBOM, or open source security.
Familiarity with compliance frameworks such as SOC 2, FedRAMP, or CISA.
Exposure to end-of-life software management, dependency patching, or vulnerability remediation.
Experience with usage-based or product-led growth go-to-market strategies at developer-focused companies.
Active participation in developer or open source communities.

Responsibilities

Develop differentiated product and service positioning and messaging, translating technical capabilities into customer-centered value propositions.
Refine messaging using market feedback, competitive dynamics, and performance data.
Lead end-to-end go-to-market planning for product launches, feature releases, open source end-of-life events, CVE announcements, and theme-based campaigns.
Define target segments, ideal customer profiles, and channel strategies; partner with demand generation on integrated, multichannel campaigns.
Ensure messaging resonates with developers, security engineers, DevSecOps practitioners, and open source communities.
Build and refine customer personas and segmentation strategies; use Voice of Customer, sales feedback, and product usage data to inform strategy.
Conduct market and competitive analysis and develop battlecards and win/loss insights.
Translate customer and market insights into recommendations for product and leadership teams.
Create sales materials such as pitch decks, one-pagers, FAQs, and objection-handling guides; equip sales teams with narratives and competitive positioning.
Partner with sales leadership to align on pipeline priorities and deal strategy.
Drive content strategy across the buyer journey and partner with content and brand teams to ensure consistency and quality.
Contribute to technical thought leadership that strengthens HeroDevs’ market presence.
Define KPIs and success metrics, analyze campaign and product performance, and optimize go-to-market effectiveness.
Connect product, sales, marketing, and leadership teams; lead cross-functional initiatives and influence product roadmap decisions through customer and market insights.