Senior Product Marketing Manager, Platform

DTN • Dallas, TX

1d • $116,000 - $154,000 • Remote

About The Position

DTN is seeking a strategic, results-driven Senior Product Marketing Manager to own positioning, messaging, and go-to-market strategy for its shared data and intelligence platform, with a focus on the Refined Fuels and Energy business. DTN is a B2B SaaS company whose products are supported by a common data foundation, integrations, APIs, and AI-powered capabilities. The role translates those technical capabilities into customer value propositions that support new business, cross-sell, and expansion opportunities.

This is a hands-on individual contributor position with broad organizational visibility. The manager will work closely with Product Management, Sales, Demand Generation, and Customer Success to create consistent platform messaging, launch products successfully, and strengthen competitive positioning.

Requirements

• 3–5 years of product marketing experience, ideally in a B2B SaaS organization offering multiple products or a significant platform component.
• Proven ability to translate complex technical capabilities into clear, differentiated customer-facing messaging, supported by relevant writing samples.
• Experience leading cross-functional product launches, delivering on schedule, and measuring post-launch performance.
• Strong analytical skills, including the ability to interpret product usage reports, pipeline dashboards, and other business data to develop actionable recommendations.
• Working knowledge of modern data and AI concepts, with the ability to collaborate credibly with Product and Engineering and validate technical marketing claims.
• Excellent written and verbal communication skills, including the ability to develop compelling narratives for business and technical audiences.
• Strong collaboration and influencing skills, with demonstrated success driving initiatives across teams without direct reporting authority.

Nice To Haves

• Experience marketing APIs, developer platforms, data products, or technically complex SaaS solutions.
• Background in the Refined Fuels, Energy, or related industries.
• Experience working in an established or startup SaaS organization.
• Experience experimenting with AI-enabled marketing tools such as Jasper, Claude Co-Work, and Perplexity.
• Exposure to analyst relations, pricing and packaging, or partner/ISV marketing.

Responsibilities

• Develop and maintain positioning and messaging for DTN's shared data platform, AI capabilities, and integrations, ensuring consistency across product lines, campaigns, and customer-facing teams.
• Create cross-product and bundled-solution messaging that communicates the value of DTN's integrated platform and supports cross-sell and expansion opportunities.
• Translate technical capabilities—including embedded AI/ML, data assets, APIs, and integrations—into clear customer benefits and differentiated business outcomes.
• Lead go-to-market strategy and execution for platform-level launches, from positioning and launch planning through enablement and post-launch measurement.
• Develop and maintain buyer personas and use cases for business buyers and technical evaluators, using customer interviews, win/loss analysis, and competitive intelligence.
• Partner with Sales to create platform-focused enablement materials, including demo narratives, one-pagers, competitive battlecards, objection handling, ROI messaging, and sales talk tracks.
• Measure the adoption and effectiveness of sales enablement materials and refine messaging based on field feedback and commercial results.
• Collaborate with Customer Success and Content teams on case studies, reference architectures, and customer proof points that demonstrate platform value.
• Provide market and customer insights to inform product strategy, competitive positioning, and go-to-market priorities.
• Track the effectiveness of platform marketing initiatives through adoption, pipeline contribution, multi-product attach rates, and competitive win rates.

Benefits

• Competitive salary
• Unlimited PTO
• Flexible working hours
• Remote work model (position dependent)
• Competitive medical, dental, and vision insurance plans
• 6% 401K matching
• Unlimited access to 13k+ courses via a learning platform to support employee career advancement
• Employee Assistance Program (EAP)
• The role may also be eligible for market-competitive variable pay and benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed