Senior Group Product Manager, Marketing Platform

Upstart

11h•$187,900 - $260,000•Remote

About The Position

Upstart’s Marketing Platform team builds the technology foundation for Lifecycle, Digital, Direct Mail, and Partner marketing channels. The team works with Marketing, Engineering, Analytics, and Machine Learning to improve marketing workflows, measurement, and attribution and to enable more coordinated, AI-powered marketing capabilities. The Senior Group Product Manager will lead the strategy and evolution of Upstart’s marketing technology ecosystem, identifying ways to simplify systems, improve workflows, and create scalable solutions across channels. This role manages and develops a team of Product Managers and shapes a long-term platform vision that enables effective marketing and supports future innovation. The position is remote and the team operates across East and West Coast time zones. Employees are encouraged to attend in-person team onsites, which most teams hold once or twice per quarter for two to four consecutive days; cadence varies by team and role. The anticipated base salary range is $187,900–$260,000 USD for the United States and $182,800–$230,000 CAD for Canada. Actual pay varies by geographic compensation region, skills, experience, and education or training. Compensation also includes target bonuses and equity. Full-time employee benefits include retirement plans with company matching, health coverage, income protection, paid leave, family-centered benefits, wellness and productivity allowances, and other resources.

Requirements

Bachelor’s degree in Analytics, Engineering, Mathematics, Statistics, or a related field, or equivalent.
8+ years of product management experience, including at least 2+ years of direct people management experience.
4+ years of experience managing platform, infrastructure, or other technically complex products.
Experience defining and delivering product strategies and roadmaps for platforms supporting multiple business functions or teams.
Knowledge of marketing technology ecosystems, including customer data platforms, campaign management tools, marketing automation, and digital analytics.
Experience evaluating, designing, or improving complex technical systems involving data infrastructure, system integrations, or workflow automation.
Experience partnering with engineering and data teams to translate business requirements into technical product specifications.

Nice To Haves

Familiarity with data architecture, attribution methodologies, measurement frameworks, and analytics infrastructure.
Understanding of multichannel marketing workflows, including digital, lifecycle, partner, and offline marketing channels.
Experience in financial technology or regulated industries, including familiarity with data governance and compliance considerations.
Ability to navigate ambiguity, build cross-functional alignment, and balance long-term platform strategy with incremental delivery.

Responsibilities

Define and drive the product strategy and roadmap for Upstart’s marketing technology platform, aligning investments with business priorities and channel needs.
Evaluate existing marketing tools, data infrastructure, and workflows across Lifecycle, Digital, Direct Mail, and Partner channels to identify gaps, integration opportunities, and areas for improvement.
Partner with Engineering, Analytics, Machine Learning, and Marketing to design scalable solutions that improve cross-channel measurement, attribution, and marketing operations.
Establish frameworks for evaluating technology investments, prioritizing platform improvements, and delivering incremental value while building toward a unified marketing ecosystem.
Lead, coach, and develop a team of Product Managers, providing strategic direction and supporting effective product execution.
Shape the long-term vision for AI-powered marketing capabilities, including cross-channel orchestration, personalization, and data-driven optimization.

Benefits

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly.
401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually.
Employee Stock Purchase Plan with discounted stock purchase options for eligible US employees.
Comprehensive medical, dental, and vision coverage and wellness resources in the US; supplemental health coverage in Canada.
Health Savings Account contributions for eligible US plans.
Life insurance and disability coverage.
Paid time off, sick leave, and company holidays in line with local requirements.
Paid family and parental leave; duration varies by country.
Family-centered benefits supporting fertility, parenthood, and caregiving.
Employee Assistance Program with mental health support and life-centered resources.
Financial wellness resources, including financial planning tools and a financial concierge service in the US.
Annual wellness allowance supporting physical and emotional well-being and personal development.
Annual productivity allowance for relevant tools and resources.
Team events, all-company updates, and employee resource groups.
Catered lunches and stocked micro-kitchens when working from offices in the Bay Area, Austin, Columbus, and New York City.