Senior Technical Product Marketing Manager, AI Agent

Cresta•San Francisco, NY
•$150,000 - $200,000

About The Position

Cresta is hiring a Senior Technical Product Marketing Manager to own how developers, engineers, and technical executives evaluate and implement its AI Agent platform. The role owns positioning and go-to-market for the platform’s technical layer, including Conductor, the Cresta CLI, APIs, and integrations, and leads launches of new innovations. The successful candidate will be technically fluent, able to run demos and discuss topics such as evaluations and guardrails, and able to turn that fluency into differentiated storytelling for technical and executive audiences. The role develops the technical buyer narrative and pitch, enables sales and solutions teams to engage technical buyers, and leads technical AI Agent launches from narrative and asset development through field enablement, measurement, and iteration. It also creates technical content, collaborates with Product, Engineering, and Partnerships, represents Cresta externally, contributes market and customer insights to roadmap prioritization, and monitors competitors to sharpen differentiation. Cresta offers location-based compensation. The stated base salary range is $150,000–$200,000, plus equity. Its benefits package includes medical, dental, and vision coverage, flexible PTO, paid parental leave, a retirement savings plan, a remote work setup budget, a monthly wellness and communication stipend, and an in-office meal program and commuter benefits for onsite employees.

Requirements

  • At least 5 years of product marketing or solutions marketing experience, including experience marketing to technical buyers, developers, or engineers.
  • Deep understanding of AI agents; comfort demoing new features and handling technical objections on topics such as evaluations, context windows, and guardrails.
  • Demonstrated success owning positioning and messaging for a platform, API, or developer-facing product.
  • Proven experience leading complex, cross-functional launches from strategy through execution.
  • Exceptional writing and presentation skills, with the ability to engage both engineering and executive audiences.
  • Strong research and analytical instincts, and the judgment to turn customer and competitive input into a clear point of view.
  • Ability to manage several priorities at once and apply an appropriate level of effort to each.
  • Comfort operating with ambiguity and speed, with a bias toward building rather than waiting for a brief.

Nice To Haves

  • Background marketing AI/ML, LLM, or agent infrastructure products.
  • Experience launching a developer platform, developer ecosystem, or technology partner program.
  • Contact center, customer experience, or CCaaS domain knowledge.
  • Hands-on experience building with agent frameworks, or comfort writing light code.
  • Experience creating a technical certification, academy, or curriculum program.
  • Experience at a hypergrowth startup competing against a better-known incumbent.
  • Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.

Responsibilities

  • Own positioning, messaging, and go-to-market strategy for the technical layer of the Cresta AI Agent platform.
  • Develop the technical buyer narrative and pitch for CIOs, CTOs, VPs of Engineering, developers, and digital transformation personas, grounded in primary research.
  • Enable sales and solutions teams to engage technical buyers in new and existing accounts through training, plays, discovery, objection handling, and demos.
  • Lead technical AI Agent product launches end to end, from narrative design and asset creation through field enablement, measurement, and iteration.
  • Create differentiated technical content to generate demand and move deals forward, including guides, blog posts, pitch decks, videos, benchmarks, and customer stories.
  • Collaborate with Product, Engineering, and Partnerships to deliver products, training, events, and community programs for technical audiences.
  • Serve as an external evangelist through webinars, hackathons, and audience-relevant content.
  • Partner with Product and Engineering to bring market, competitive, and customer signals into roadmap prioritization.
  • Track the competitive landscape and sharpen differentiation against agent-native competitors.

Benefits

  • Comprehensive medical, dental, and vision coverage with plans for employees and their families.
  • Flexible PTO.
  • Paid parental leave for all new parents welcoming a child.
  • Retirement savings plan.
  • Remote work setup budget for a home office.
  • Monthly wellness and communication stipend.
  • In-office meal program and commuter benefits for onsite employees.
  • Equity.
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