Senior AI Product Marketing Manager

Growth Acceleration Partners•Seattle, WA

About The Position

Growth Acceleration Partners is seeking a Senior AI Product Marketing Manager to serve as the market and customer voice for an enterprise agentic application modernization platform. The role partners with engineering and product teams on a monthly release cycle, translating technical capabilities into go-to-market strategies. It owns TAM sizing, competitive intelligence, ideal customer profiles, and business-case narratives. The manager uses generative AI tools and agentic workflows to synthesize market signals into messaging that supports direct sales teams and cloud partner channels. This position is open exclusively to candidates physically located in the Greater Seattle area and authorized to work there.

Requirements

  • Bachelor’s degree in Marketing, Computer Science, Business Administration, or a related technical field.
  • Must be physically located and authorized to work in the Greater Seattle area.
  • At least 5 years of B2B product marketing experience for software, developer tools, or advanced technical services.
  • Strong technical foundation and ability to communicate credibly with software engineers and cloud architects about legacy modernization and modern architectures.
  • Daily hands-on proficiency with generative AI platforms such as Claude and ChatGPT to build, manage, and orchestrate agent-driven research and content workflows.
  • Proven quantitative ability to build, defend, and maintain TAM and market-sizing models.
  • Demonstrated success producing sales enablement materials with verified adoption across active enterprise sales teams.
  • Ability to work in rapid monthly release cycles and manage ambiguity and shifting priorities.
  • Experience in several relevant technical areas, including quantitative modeling and TAM, AI and agentic workflows, revenue intelligence and CRM, go-to-market and sales enablement, or modernization fundamentals.
  • Advanced English proficiency, strong direct writing, and editorial judgment to refine AI-drafted copy.
  • Strong analytical acumen and commercial judgment to calibrate technical detail to business decisions.
  • High autonomy, organizational discipline, and comfort with fast-paced monthly delivery cadences.
  • Exceptional interpersonal and stakeholder communication skills to align product, engineering, sales, and partner teams.

Nice To Haves

  • Experience in the Microsoft partner ecosystem, including co-sell motions, Azure Marketplace, ACR growth, and Azure Technical Specialist enablement.
  • Familiarity with legacy application environments such as VB6, WinForms, WebForms, Access, PowerBuilder, Clarion, or Delphi, and modern platforms such as .NET, Blazor, and Microsoft Azure.
  • Prior background in AI-driven software delivery, cloud migrations, or developer platforms.

Responsibilities

  • Build and maintain TAM models by source technology, and track pipeline projections against market models to inform executive and board-level strategy.
  • Analyze customer call recordings and CRM data to identify recurring objections, themes, and buying signals that inform product and sales priorities.
  • Maintain competitive intelligence on modernization vendors, coding tools, and internal approaches, and translate findings into sales battlecards.
  • Refine the enterprise ICP monthly using win/loss data and field feedback.
  • Turn monthly release feature lists into positioning, messaging frameworks, and seller talk tracks before launch dates.
  • Convert technical assessments into executive-ready business cases for IT leaders and budget owners, emphasizing risk reduction, cost savings, and speed.
  • Develop channel enablement briefs and collateral for partner account executives and technical specialists supporting co-sell and marketplace motions.
  • Direct and orchestrate AI agents that generate multi-channel collateral, applying editorial standards to maintain brand voice and eliminate generic AI copy.
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