Senior Product Marketing Manager, AI Ecosystem

ServiceNow•San Diego, CA

2h•$148,900 - $232,700

About The Position

ServiceNow is seeking a technically curious Senior Product Marketing Manager to lead go-to-market and co-innovation for strategic AI partnerships, including OpenAI, Anthropic, and NVIDIA. The role translates joint innovation into differentiated products, joint go-to-market motions, and pipeline, with equal responsibility for product marketing and go-to-market execution. The position partners closely with product management and engineering to shape, position, and message co-innovations built on frontier models and NVIDIA’s platform, including offerings developed by the Forward Deployed Engineering team. It also develops joint-selling and go-to-market motions, narratives, proof points, sales plays, and field enablement in collaboration with product managers, partner marketing, partner sales, and partner go-to-market teams. The role serves as ServiceNow’s product marketing lead at sponsored third-party AI events and conferences.

Requirements

7–10+ years of experience in enterprise product marketing, product management, or sales engineering.
At least 4 years working with enterprise software platforms; AI experience is required, ideally bringing AI-powered solutions to market.
Working fluency in frontier AI and accelerated computing, including LLMs/foundation models, inference, and GPUs.
Experience partnering with product and engineering teams to shape and launch products.
Proven ability to build sales plays and enablement content grounded in seller and customer insights.
Strong strategic storytelling skills, including crafting clear, memorable narratives for technical and executive audiences.
Track record of developing polished C-suite-ready presentations and sales assets.
Demonstrated ability to influence and drive results across Product, Sales, Marketing, and Partner teams without relying on authority.
Excellent written and verbal communication skills; comfortable presenting to customers and executives.
Willingness to travel up to 25% to support sales efforts and industry events.

Nice To Haves

Familiarity with the NVIDIA ecosystem.

Responsibilities

Lead joint go-to-market and co-innovation strategy across AI partnerships, including OpenAI, Anthropic, and NVIDIA.
Partner with product management and engineering to shape, position, and message co-innovations, and build field motions to take them to market.
Develop differentiated partner value propositions, narratives, customer stories, and persona messaging for audiences including CIO/CISO, CDAO, and CFO.
Lead co-innovation go-to-market plays from concept through technical demo, field enablement, win/loss tracking, and pipeline attribution.
Create joint-selling enablement and field marketing materials, including First Call Decks, battlecards, technical demo flows, and one-pagers.
Align ServiceNow field sellers and partner sellers around a consistent co-innovation narrative for customers.
Bring competitive dynamics, model-landscape shifts, and whitespace insights to product roadmap discussions; Product Management retains roadmap decisions.
Represent marketing and serve as an expert on ServiceNow’s AI partner story in sales meetings, partner events, strategic deals, and sponsored third-party AI events and conferences.