Senior Product Marketing Manager, Hyperscaler Ecosystem

ServiceNow•Santa Clara, CA

1h•$165,500 - $258,550

About The Position

ServiceNow is seeking a strategic, go-to-market–minded Senior Product Marketing Manager to own the unified go-to-market narrative and positioning for its hyperscaler partnerships across Microsoft, AWS, and Google Cloud. The hyperscaler route to market is a primary growth vector, and this role connects product innovation to customer outcomes and pipeline through differentiated, partner-specific storytelling and field enablement. The role combines product marketing—including positioning, messaging, and proof points—with go-to-market execution, field enablement, deal support, and pipeline contribution. The manager owns the narrative and marketing assets and jointly runs partner relationships with the global partner solutions team. They work with partner relationship managers, partner sales, and partner enablement teams to turn co-innovation into repeatable, revenue-driving plays across the three hyperscalers, and create and execute ServiceNow’s marketing strategy for their sponsored events.

Requirements

7–10+ years of experience in enterprise product marketing, product management, or sales engineering.
4+ years of experience working with enterprise software platforms.
Cloud or hyperscaler go-to-market experience.
At least one shipped hyperscaler go-to-market motion.
Working understanding of cloud partner mechanics, including co-sell, marketplace transactability, and partner economics.
Ability to build sales plays and enablement content grounded in seller and customer insights.
Strategic storytelling ability, including crafting simple, memorable narratives for technical and executive audiences.
Track record of developing polished, C-suite-ready presentations and sales assets.
Ability to influence and drive results across Product, Sales, Marketing, and Partner teams, shipping through influence rather than authority.
Technical fluency with product roadmaps, cloud platform architectures, and customer technical buying conversations.
Excellent written and verbal communication skills, with comfort presenting to customers and executives.

Nice To Haves

Strong Azure or adjacent Microsoft ecosystem experience, such as Office 365, Dynamics, or Teams.

Responsibilities

Develop differentiated go-to-market narratives and positioning across Microsoft Azure, AWS, and Google Cloud, tailored to each partner’s market, competitive position, customer base, and go-to-market motion.
Own hyperscaler partnership narratives and assets, and jointly run partner relationships with hyperscaler partner managers.
Create partner-specific value propositions, messaging, customer stories, competitive positioning, and persona-specific narratives for audiences such as CIOs, CISOs, and CFOs.
Work with product management and engineering to take co-innovations from concept through demos, field enablement, win/loss tracking, and pipeline attribution; build a repeatable model that scales across partners.
Create hyperscaler sales enablement and field-marketing assets, including First Call Decks, battlecards, technical demo flows, and one-pagers tailored to buying committees and partners.
Align ServiceNow field sellers and hyperscaler sales teams around a consistent narrative for end customers.
Bring hyperscaler customer behavior, competitive dynamics, and market whitespace into product steering conversations to inform roadmap planning.
Represent marketing as a hyperscaler product and messaging expert in sales meetings, partner events, and strategic deals.
Create, message, and execute ServiceNow marketing strategy across Microsoft, AWS, and Google Cloud sponsored events.
Travel up to 10% to support sales efforts and industry events.