Senior Product Marketing Manager, AI Ecosystem

ServiceNow•San Diego, CA

6d•$148,900 - $232,700

About The Position

ServiceNow is seeking a technically curious Senior Product Marketing Manager to own go-to-market and co-innovation for strategic AI partnerships, including OpenAI, Anthropic, and NVIDIA. The role translates joint innovation into differentiated products, partner go-to-market motions, and pipeline, with equal responsibility for product marketing and go-to-market execution. The position partners closely with product management and engineering to shape, position, and message co-innovations built on frontier models and NVIDIA’s platform, including offerings developed by the Forward Deployed Engineering team. It also develops joint-selling and go-to-market motions, including narratives, proof points, sales plays, and field enablement. The role works with product managers, partner marketing, partner sales, and partner go-to-market teams, and serves as ServiceNow’s product marketing lead at sponsored third-party AI events and conferences. The successful candidate brings enterprise product marketing experience launching AI-powered solutions, fluency in frontier AI and enterprise AI, and a record of shaping product direction and driving go-to-market results. The role includes up to 25% travel to support sales efforts and industry events. Compensation includes a base pay range of $148,900–$232,700, plus equity when applicable, variable or incentive compensation, and benefits; actual compensation varies by qualifications and work location.

Requirements

7–10+ years of experience in enterprise product marketing, product management, or sales engineering.
4+ years working with enterprise software platforms.
AI experience, including ideally bringing AI-powered solutions to market.
Working fluency in frontier AI and accelerated computing, including LLMs/foundation models, inference, and GPUs.
Experience partnering with product and engineering teams to shape and launch products, not just market them.
Ability to build sales plays and enablement content grounded in seller and customer insights.
Strong strategic storytelling skills, with the ability to craft clear narratives for technical and executive audiences.
Track record of developing polished, C-suite-ready presentations and sales assets.
Ability to influence and drive results across Product, Sales, Marketing, and Partner teams, delivering through influence rather than authority.
Excellent written and verbal communication skills and comfort presenting to customers and executives.

Nice To Haves

Familiarity with the NVIDIA ecosystem is a strong plus.

Responsibilities

Own joint go-to-market and co-innovation strategy across AI partnerships, particularly OpenAI, Anthropic, and NVIDIA.
Share responsibility across product and go-to-market work, partnering with product management and engineering to shape, position, and message co-innovations and build field motions to take them to market.
Develop partner-specific value propositions, narratives, customer stories, proof points, and persona messaging for audiences including CIO/CISO, CDAO, and CFO.
Lead co-innovation go-to-market plays from concept through technical demo, field enablement, win/loss tracking, and pipeline attribution, creating a repeatable model across partners.
Build joint-selling enablement and field marketing assets, including First Call Decks, battlecards, technical demo flows, and one-pagers.
Align ServiceNow field sellers and partner sellers around a consistent co-innovation narrative for customers.
Provide competitive dynamics, model-landscape changes, and whitespace insights to product roadmap conversations; Product Management owns roadmap decisions.
Represent marketing in customer engagements and act as an expert on ServiceNow’s AI partner story in sales meetings, partner events, and strategic deals.
Serve as ServiceNow’s product marketing lead at sponsored third-party AI events and conferences.